http://www.mediasalestoday.com Insights+Ideas for Media Advertising Sales Professionals Wed, 08 Feb 2012 09:00:12 +0000 en hourly 1 http://wordpress.org/?v=3.3 http://www.mediasalestoday.com/archives/6817 http://www.mediasalestoday.com/archives/6817#comments Fri, 25 Nov 2011 13:49:32 +0000 Kathy Crosett http://www.mediasalestoday.com/?p=6817 Some leading-edge marketers are turning to a decidedly traditional form of advertising to reach their target audiences. Billboards are in demand by high tech firms these days. And as these companies look at billboards, there is a new player in the market that seeks to streamline the process of ad buying for this format.]]> http://www.mediasalestoday.com/archives/6817/feed 0 http://www.mediasalestoday.com/archives/6151 http://www.mediasalestoday.com/archives/6151#comments Fri, 09 Sep 2011 15:00:54 +0000 Kathy Crosett http://www.mediasalestoday.com/?p=6151 With consumer attention being increasingly difficult to capture these days, marketers are looking into new formats. For many, the out-of-home venue is attractive. The Outdoor Advertising Association of America (OAAA) reports that up to 12,000 new marketers began using out-of-home last quarter and more are expected to do so through the end of the year.]]> http://www.mediasalestoday.com/archives/6151/feed 0 http://www.mediasalestoday.com/archives/5942 http://www.mediasalestoday.com/archives/5942#comments Fri, 12 Aug 2011 17:27:29 +0000 Kathy Crosett http://www.mediasalestoday.com/?p=5942 Last week I highlighted statistics from PQ Media and the Digital Place-based Advertising Association (DPAA) that showed a quickly growing market for this media format. Newly released data from GfK MRI supports market interest in place-based digital ads. Over half of consumers say they are noticing these ads.]]> http://www.mediasalestoday.com/archives/5942/feed 0 http://www.mediasalestoday.com/archives/5736 http://www.mediasalestoday.com/archives/5736#comments Wed, 27 Jul 2011 09:00:42 +0000 Michelle OBrien http://www.mediasalestoday.com/?p=5736   As consumers are increasingly out of their homes, marketers are turning to digital out-of-home advertising as another way to reach them. A new eMarketer study shows big increased ad spending for this emerging channel, and some of those dollars are coming from TV budgets. Media planners who said they would include digital out-of-home in [...]]]> http://www.mediasalestoday.com/archives/5736/feed 0 http://www.mediasalestoday.com/archives/5099 http://www.mediasalestoday.com/archives/5099#comments Wed, 13 Apr 2011 08:00:17 +0000 Michelle OBrien http://www.mediasalestoday.com/?p=5099 The latest advertising spending forecast shows an expected overall increase in U.S. advertising dollars of 2.5 percent in 2011. Industries expected to increase spending are financial, retail and automotive. While an increase of any size is welcome after the past few years, this latest report predicts it will be several years before spending returns to pre-recession levels.]]> http://www.mediasalestoday.com/archives/5099/feed 0 http://www.mediasalestoday.com/archives/4401 http://www.mediasalestoday.com/archives/4401#comments Fri, 14 Jan 2011 09:00:33 +0000 Courtney Huckabay http://www.mediasalestoday.com/?p=4401 There are so many improvements being made in the world of cinema these days that marketers should be chomping at the bit to advertise on the silver screen this year. Some might think it's more of a circus of gimmicks, but if those clever ruses are filling theater seats, then there are just more eyeballs viewing your ad space.]]> http://www.mediasalestoday.com/archives/4401/feed 1 http://www.mediasalestoday.com/archives/4049 http://www.mediasalestoday.com/archives/4049#comments Fri, 19 Nov 2010 09:00:37 +0000 Courtney Huckabay http://www.mediasalestoday.com/?p=4049 When was the last time you noticed a billboard? Can you remember what it was telling you? There's a digital board at the stoplight I hit every night on my way home that's very effective (mmmm, coffee) and that's what Clear Channel says is fleshing out a good marketer's media budget.]]> http://www.mediasalestoday.com/archives/4049/feed 1 http://www.mediasalestoday.com/archives/3451 http://www.mediasalestoday.com/archives/3451#comments Wed, 25 Aug 2010 08:00:32 +0000 Michelle OBrien http://www.mediasalestoday.com/?p=3451   Digital billboards continue to crop up all over, but as they spread, some areas have resisted adoption based on the possible danger these new boards could pose. New data from the Outdoor Advertising Association of American and Tantala Associates backs up previous studies that say digital boards don’t cause traffic accidents. The most recent [...]]]> http://www.mediasalestoday.com/archives/3451/feed 0 http://www.mediasalestoday.com/archives/3395 http://www.mediasalestoday.com/archives/3395#comments Fri, 13 Aug 2010 09:00:57 +0000 Courtney Huckabay http://www.mediasalestoday.com/?p=3395 With cinema ad revenue climbing, it's no wonder movie theaters are trying all sorts of new gimmicky ways to advertise. National CineMedia just announced they will be running 3D ads as well as collaborating with Jagtag to interact with mobile-users at the movies.]]> http://www.mediasalestoday.com/archives/3395/feed 1 http://www.mediasalestoday.com/archives/3087 http://www.mediasalestoday.com/archives/3087#comments Fri, 02 Jul 2010 09:00:39 +0000 Courtney Huckabay http://www.mediasalestoday.com/?p=3087 Selling cinema advertising ain't so bad these days. The Cinema Advertising Council claims the industry has not suffered the same losses that other media have in the past few years. President Michael Chico says, "We’ve not had one downturn since this whole economic crisis started. In 2008, we were up year-over-year. In terms of 2009, we’re up also. And in 2010, the industry is trending to budget, if not towards even more positive results." That sounds like a challenge to me! Here are some tidbits for you to hit those numbers this year:]]> http://www.mediasalestoday.com/archives/3087/feed 0