Tuesday, Sep 07, 2010

+Out-of-Home

Digital Signage in 2010

We’ve heard lots of positive response lately to new digital billboards and other digital out-of-home advertising, and apparently advertisers love DOOH too. According to industry expert Keith Kelsen in Media Buyer Planner, the digital signage industry grew 25% in 2009 – when almost all other other media saw declines.

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22Jan2010 | Michelle OBrien | 1 comment | Continued

Plan Ahead: Hispanic Marketing Advice from the Future

I want to share some of Jose Villa’s thoughts on Hispanic marketing trends for 2011. That’s right, I said 2011. Start planning now, peeps, because the 2010 Census results will be out at the end of the year and I want you to be ahead of the curve. And, by the end of 2010, U.S. Hispanic Internet penetration is on pace to reach almost 70%, Villa reports.

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15Jan2010 | Courtney Huckabay | 1 comment | Continued

The Mall is Where it’s at — Again

EYE Corp. reports that advertisers are making their way back to malls this year, hoping it’s cool to be seen there now. Several categories have increased spending significantly in the second half of the year.

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4Dec2009 | Courtney Huckabay | 1 comment | Continued

Outlook Good for Digital OOH; +13% Through 2013 Projected

Digital out-of-home advertising has fared pretty well through the recent economic environment, and early estimates for 2010 have been positive. Now a new BIA/Kelsey report (via MediaBuyerPlanner) confirms what the industry has been saying: digital out-of-home spending will ‘skyrocket’ in coming years. In fact, BIA/Kelsey is predicting spending will increase at an annual rate of 13.5%, going from $2.2 billion in 2009 to $3.7 billion in 2013.

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18Nov2009 | Michelle OBrien | 0 comments | Continued

Moms Talk Shop — Holiday Shopping, That Is

Ssshhhhhhh, I got top-secret, confidential access to Mom’s, er I mean, Santa Claus’ Master List for the holiday season! If you’re super stealthy, you can use it to pitch your clients all the right reasons to advertise with you. But only if you’ve been naughty — woops, there I go again — NICE this year.
According to the Marketing to Moms Coalition’s “Moms Holiday Spending Trends 2009 Report,” the word in the aisles is spending will remain the same as last year! Wait, it gets better for your retail clients — moms with older children actually plan to spend more this year! The results are based on answers from 1,225 moms with children younger than 18 living at home.

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