+Newspapers
Is Print Poised for a Comeback?
Despite doom and gloom predictions for the print industry, Folio blogger Joe Pulizzi thinks there is still a role for print, even in the ‘era of iPads and Apps.’ In fact, he thinks print will make a comeback in 2011, and lists some pretty good reasons marketers should use consider using it.
Coupon Activity Up 10% in 2010
Free standing insert (FSI) coupon activity in the first half of 2010 is up 10.1 percent over the same period last year. While digital couponing is also up, digital coupons aren’t pushing printed coupons out of the way yet, and that’s good news for newspapers.
Consumers Look to Print for Bargains
Nearly a quarter of American consumers say newspaper and magazine ads are the best place to find bargains, compared to 18% who say they find the best deals in online ads.
Moms Talk Shop — Holiday Shopping, That Is
Ssshhhhhhh, I got top-secret, confidential access to Mom’s, er I mean, Santa Claus’ Master List for the holiday season! If you’re super stealthy, you can use it to pitch your clients all the right reasons to advertise with you. But only if you’ve been naughty — woops, there I go again — NICE this year.
According to the Marketing to Moms Coalition’s “Moms Holiday Spending Trends 2009 Report,” the word in the aisles is spending will remain the same as last year! Wait, it gets better for your retail clients — moms with older children actually plan to spend more this year! The results are based on answers from 1,225 moms with children younger than 18 living at home.
Everybody Wants to be on TV — even the Dead
So I ran across a rather interesting Advertising Age article this week, and was dumbstruck that no one had thought of this idea before. Obituaries on the television. Brilliant!
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