http://www.mediasalestoday.com Insights+Ideas for Media Advertising Sales Professionals Wed, 08 Feb 2012 09:00:12 +0000 en hourly 1 http://wordpress.org/?v=3.3 http://www.mediasalestoday.com/archives/7280 http://www.mediasalestoday.com/archives/7280#comments Thu, 19 Jan 2012 18:43:52 +0000 Kathy Crosett http://www.mediasalestoday.com/?p=7280 The peak time for toy sales remains the holiday season but consumers purchase these products at other times during the year. Not surprisingly, digital marketing is becoming increasingly important for parents as they research what their children ask for. And, new data indicates that marketers could boost results by shifting their ad strategies.]]> http://www.mediasalestoday.com/archives/7280/feed 0 http://www.mediasalestoday.com/archives/7268 http://www.mediasalestoday.com/archives/7268#comments Wed, 18 Jan 2012 15:00:45 +0000 Kathy Crosett http://www.mediasalestoday.com/?p=7268 Traditionally, consumer packaged goods (CPG) manufacturers have used coupons to get shoppers to try new products or services. During the recession, coupon distributions rose significantly but analysts reported that these numbers dropped in 2011. And, in 2012, marketers may be making some changes to their coupon strategies.]]> http://www.mediasalestoday.com/archives/7268/feed 0 http://www.mediasalestoday.com/archives/7090 http://www.mediasalestoday.com/archives/7090#comments Wed, 21 Dec 2011 15:39:51 +0000 Kathy Crosett http://www.mediasalestoday.com/?p=7090 The healthcare and financial services industries have come under closer consumer scrutiny this year. The healthcare industry is about to undergo a transformation with the upcoming national reforms becoming more apparent in 2012. And, the financial services industry is still struggling to redeem itself after the recent economic collapse. Some analysts believe both of these industries will be rolling out image campaigns in the next year.]]> http://www.mediasalestoday.com/archives/7090/feed 0 http://www.mediasalestoday.com/archives/6718 http://www.mediasalestoday.com/archives/6718#comments Mon, 07 Nov 2011 15:00:16 +0000 Kathy Crosett http://www.mediasalestoday.com/?p=6718 Newspaper publishers plan to promote their value of their media platform to consumers. The industry is looking to connect with readers through a multi-level ad campaign. Using the tagline “Smart is the new sexy”, industry operators also hope to solidify their brand identity and show marketers they can deliver a dependable audience.]]> http://www.mediasalestoday.com/archives/6718/feed 0 http://www.mediasalestoday.com/archives/6473 http://www.mediasalestoday.com/archives/6473#comments Mon, 03 Oct 2011 14:54:18 +0000 Kathy Crosett http://www.mediasalestoday.com/?p=6473 Despite the largely negative outlooks most analysts have for traditional media formats like newspapers and magazines, at least one group in the industry has a slightly more optimistic projection for 2012. The owners of small daily and weekly publications believe ad revenues will be flat in 2012. The newspaper owners participating in the Fall 2011 Cribbe, Greene Publishers Confidence Survey also expressed a positive outlook for their industry in general.]]> http://www.mediasalestoday.com/archives/6473/feed 0 http://www.mediasalestoday.com/archives/6434 http://www.mediasalestoday.com/archives/6434#comments Wed, 28 Sep 2011 09:00:49 +0000 Michelle OBrien http://www.mediasalestoday.com/?p=6434 New research shows most Americans still rely on traditional media for local information, turning most often to television for local news and weather, and to newspapers for a wider range of local information.]]> http://www.mediasalestoday.com/archives/6434/feed 0 http://www.mediasalestoday.com/archives/6059 http://www.mediasalestoday.com/archives/6059#comments Wed, 31 Aug 2011 09:00:22 +0000 Michelle OBrien http://www.mediasalestoday.com/?p=6059 Personal relevance of the cause is the top factor that influences U.S. consumer brand preference when choosing between companies that benefit a cause. New data from the Integer Group also shows women like brands that donate to a cause with each purchase.]]> http://www.mediasalestoday.com/archives/6059/feed 0 http://www.mediasalestoday.com/archives/5989 http://www.mediasalestoday.com/archives/5989#comments Tue, 23 Aug 2011 15:00:36 +0000 Kathy Crosett http://www.mediasalestoday.com/?p=5989 Much has been made of the daily deal phenomenon as consumers search for ways to save money on everything from massages to laser hair removal. And while digital coupons are growing quickly, most U.S. consumers are still turning to traditional sources for their coupons. Since the recession started, these numbers have skyrocketed.]]> http://www.mediasalestoday.com/archives/5989/feed 0 http://www.mediasalestoday.com/archives/5850 http://www.mediasalestoday.com/archives/5850#comments Fri, 05 Aug 2011 09:00:31 +0000 Michelle OBrien http://www.mediasalestoday.com/?p=5850 While nearly one-third of newspaper advertising sales managers say revenues for the first half of 2011 are up over the first half of 2010, they have lowered their projections for the year. These managers are also less optimistic than ad sales managers overall according to a new local ad sales forecast.]]> http://www.mediasalestoday.com/archives/5850/feed 1 http://www.mediasalestoday.com/archives/5613 http://www.mediasalestoday.com/archives/5613#comments Wed, 29 Jun 2011 10:00:36 +0000 Michelle OBrien http://www.mediasalestoday.com/?p=5613 More good news on the ad revenue front: If advertisers and marketers do what they say they will, advertising spending should continue to grow this year - and not just in digital and mobile. Just released survey results from Advertiser Perceptions show advertisers and marketers are more optimistic about increasing their ad spending than at any time during the past four years.]]> http://www.mediasalestoday.com/archives/5613/feed 0