Media Sales Today

In more good news for print media, recent research shows more than 20% of affluent consumers with incomes of at least $500,000 spend 11 hours or more each week reading newspapers. That’s compared to just six percent of the general population.

Consumers use newspapers to plan their shopping, according to a recent NAA report. People use different advertising media for different uses, and these numbers show newspapers continue to be an effective way to reach consumers.

Over 400 local online advertising industry professionals have gathered in Boston this week at Interactive Local Marketing East to learn how quickly the market is changing. BIA Kelsey executives opened the conference by announcing that local interactive advertising which totaled $21.7 billion last year, will climb to $42.5 billion by 2015. At that point, the digital component will comprise 23.6% of local ad spending.

According to recent comScore numbers cited by the Newspaper Association of America, online newspapers are holding their own. An average of 105.3 million people visited a newspaper website in the fourth quarter of 2010, and online newspaper revenues are growing.

Best of 2010: Despite doom and gloom predictions for the print industry, Folio blogger Joe Pulizzi thinks there is still a role for print, even in the ‘era of iPads and Apps.’ In fact, he thinks print will make a comeback in 2011, and lists some pretty good reasons marketers should use consider using it.

New data shows newspaper websites attracted 61 percent all all adult U.S. Internet users in September, and that those visiting newspaper sites tend to be more affluent than the population at large.

Despite doom and gloom predictions for the print industry, Folio blogger Joe Pulizzi thinks there is still a role for print, even in the ‘era of iPads and Apps.’ In fact, he thinks print will make a comeback in 2011, and lists some pretty good reasons marketers should use consider using it.