+Radio
77% of Adults Listen to Radio Daily
Good news for radio: More than three quarters of adults are reached by broadcast radio on a daily basis, according to a new report from Nielsen. The 77% reached by radio is second only to television at 95%.
Moms Talk Shop — Holiday Shopping, That Is
Ssshhhhhhh, I got top-secret, confidential access to Mom’s, er I mean, Santa Claus’ Master List for the holiday season! If you’re super stealthy, you can use it to pitch your clients all the right reasons to advertise with you. But only if you’ve been naughty — woops, there I go again — NICE this year.
According to the Marketing to Moms Coalition’s “Moms Holiday Spending Trends 2009 Report,” the word in the aisles is spending will remain the same as last year! Wait, it gets better for your retail clients — moms with older children actually plan to spend more this year! The results are based on answers from 1,225 moms with children younger than 18 living at home.
Radio Gains New Advertisers, Digital Platform Revenue Shows Growth
The Radio Advertising Bureau has released Radio revenue numbers for Q2 and the first half of 2009. Radio’s poor numbers so far this year have been linked to marketers from the struggling auto industry and major retailers who have been impacted by the decreasing consumer confidence.
However, there are some positive signs emerging that may mean [...]
The Smell of Freshly Sharpened Pencils is in the Air Once Again
Ahhhh. One of my favorite times of the year. Back to school. Notebooks in every color, pens just waiting to let the ink run wild on a legal pad, new backpacks for throwing around. I will admit it: I am a total nerd for school supplies. I like to walk into Staples or Office Max or Target this time of year just to admire the neatly stacked binders, the endless rows of packaged pencils, calculators, paper clips — oh my! Just the SMELL of all things new and plastic takes me back to that butterflies-in-the-belly feeling of a new school year, new teachers, new subjects, new friends, new crushes approaching.
Integrated Campaigns Are the Way to Reach Boomers
There’s been a lot of talk lately about advertisers shifting money from traditional media to online and interactive advertising. While these newer medias are experiencing huge growth, advertisers need to balance new and old when trying to reach the Baby Boomer demographic.
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