Friday, Sep 03, 2010

+Radio

Spot Radio Up Heading Into Q3

Good news in national spot radio. The market has been up for the first half of the year, with pacing through June up 16 percent, and it looks like the momentum is continuing into the third quarter. Katz Radio is reporting third quarter pacing is up 18 percent, with July up 13 percent, August up 16 percent and September up 28 percent.

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7Jul2010 | Michelle OBrien | 2 comments | Continued

Automotive Boosts Revised Revenue Forecasts for Most Media

Can you stand one more advertising revenue forecast? The first quarter has just ended, and revised 2010 forecasts are popping up. A new forecast from Barclays Capital has ad revenue numbers for some traditional media types being revised up instead of down for the first time in several quarters.

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2Apr2010 | Michelle OBrien | 1 comment | Continued

Radio, TV Revenue Projected Growth Led by Digital

A new report by BIA/Kelsey (via MediaBuyerPlanner.com) shows U.S. local ad revenue across all media will see an annual growth rate of 2.2%, reaching $144.9 billion in 2014. The report predicts slowly recovering spending this year and next, with meaningful recovery beginning in 2012.

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19Mar2010 | Michelle OBrien | 0 comments | Continued

77% of Adults Listen to Radio Daily

Good news for radio: More than three quarters of adults are reached by broadcast radio on a daily basis, according to a new report from Nielsen. The 77% reached by radio is second only to television at 95%.

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11Nov2009 | Michelle OBrien | 5 comments | Continued

Moms Talk Shop — Holiday Shopping, That Is

Ssshhhhhhh, I got top-secret, confidential access to Mom’s, er I mean, Santa Claus’ Master List for the holiday season! If you’re super stealthy, you can use it to pitch your clients all the right reasons to advertise with you. But only if you’ve been naughty — woops, there I go again — NICE this year.
According to the Marketing to Moms Coalition’s “Moms Holiday Spending Trends 2009 Report,” the word in the aisles is spending will remain the same as last year! Wait, it gets better for your retail clients — moms with older children actually plan to spend more this year! The results are based on answers from 1,225 moms with children younger than 18 living at home.

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