http://www.mediasalestoday.com Insights+Ideas for Media Advertising Sales Professionals Wed, 08 Feb 2012 09:00:12 +0000 en hourly 1 http://wordpress.org/?v=3.3 http://www.mediasalestoday.com/archives/7090 http://www.mediasalestoday.com/archives/7090#comments Wed, 21 Dec 2011 15:39:51 +0000 Kathy Crosett http://www.mediasalestoday.com/?p=7090 The healthcare and financial services industries have come under closer consumer scrutiny this year. The healthcare industry is about to undergo a transformation with the upcoming national reforms becoming more apparent in 2012. And, the financial services industry is still struggling to redeem itself after the recent economic collapse. Some analysts believe both of these industries will be rolling out image campaigns in the next year.]]> http://www.mediasalestoday.com/archives/7090/feed 0 http://www.mediasalestoday.com/archives/6852 http://www.mediasalestoday.com/archives/6852#comments Thu, 01 Dec 2011 15:00:18 +0000 Kathy Crosett http://www.mediasalestoday.com/?p=6852 Marketers have long known that connecting with consumers through radio works. Radio ad campaigns that reach commuters can often capture the undivided attention of a potential customer who is stuck in traffic. New research shows that radio works well to influence perspective buyers through all stages of the purchase funnel.]]> http://www.mediasalestoday.com/archives/6852/feed 0 http://www.mediasalestoday.com/archives/6800 http://www.mediasalestoday.com/archives/6800#comments Fri, 18 Nov 2011 17:34:35 +0000 Kathy Crosett http://www.mediasalestoday.com/?p=6800 U.S. consumers are making Internet radio a bigger part of their listening experience. Research indicates that about 22% of radio listeners now spend at least part of their weekly time tuned to online stations. They are largely appreciative of the ad-free or ad-limited environment but all that is about to change.]]> http://www.mediasalestoday.com/archives/6800/feed 0 http://www.mediasalestoday.com/archives/6274 http://www.mediasalestoday.com/archives/6274#comments Wed, 21 Sep 2011 09:00:53 +0000 Michelle OBrien http://www.mediasalestoday.com/?p=6274 Radio in an increasingly digital world was one of the main topics of discussion at this year's RAB/NAB Radio Show. That's radio (referred to by some as 'terrestrial' radio) versus Internet radio, streaming and satellite radio. Like other traditional media, radio is working to stay relevant and successful in today's changing media world.]]> http://www.mediasalestoday.com/archives/6274/feed 0 http://www.mediasalestoday.com/archives/6129 http://www.mediasalestoday.com/archives/6129#comments Thu, 08 Sep 2011 15:23:53 +0000 Kathy Crosett http://www.mediasalestoday.com/?p=6129 Radio station operators and networks are scrambling to adjust to the new media environment. Traditional radio advertisers like auto dealers and local banks know that consumers are spending more time online and they’re shifting their ad funds in that direction. Radio industry professionals are developing online initiatives to ensure future revenue streams, but some operators are looking at new types of clients to broadcast their marketing messages over the airwaves.]]> http://www.mediasalestoday.com/archives/6129/feed 0 http://www.mediasalestoday.com/archives/6050 http://www.mediasalestoday.com/archives/6050#comments Wed, 31 Aug 2011 14:29:28 +0000 Kathy Crosett http://www.mediasalestoday.com/?p=6050 As marketers struggle with a sagging economy and the transformation of advertising platforms, big changes are apparent for media buyers. More marketers and their agencies are cutting back on advertising and shifting resources into digital formats. Within the digital sector, budget allocations are changing as well as more media channels enter the fray.]]> http://www.mediasalestoday.com/archives/6050/feed 1 http://www.mediasalestoday.com/archives/6059 http://www.mediasalestoday.com/archives/6059#comments Wed, 31 Aug 2011 09:00:22 +0000 Michelle OBrien http://www.mediasalestoday.com/?p=6059 Personal relevance of the cause is the top factor that influences U.S. consumer brand preference when choosing between companies that benefit a cause. New data from the Integer Group also shows women like brands that donate to a cause with each purchase.]]> http://www.mediasalestoday.com/archives/6059/feed 0 http://www.mediasalestoday.com/archives/5847 http://www.mediasalestoday.com/archives/5847#comments Thu, 04 Aug 2011 17:08:46 +0000 Kathy Crosett http://www.mediasalestoday.com/?p=5847 The radio industry has experienced significant changes since the start of the digital age. The number of formats is rising and listeners can now choose between traditional radio, satellite radio, and online streaming. But at least one research shop believes that the greatest threat to the radio broadcast industry is not the increasing range of available formats.]]> http://www.mediasalestoday.com/archives/5847/feed 0 http://www.mediasalestoday.com/archives/5114 http://www.mediasalestoday.com/archives/5114#comments Fri, 15 Apr 2011 08:00:40 +0000 Michelle OBrien http://www.mediasalestoday.com/?p=5114 Usage of Internet radio is on the rise, and new research shows strong response rates to both Internet-only radio campaigns and combination Internet and broadcast campaigns.]]> http://www.mediasalestoday.com/archives/5114/feed 0 http://www.mediasalestoday.com/archives/4010 http://www.mediasalestoday.com/archives/4010#comments Fri, 12 Nov 2010 08:00:55 +0000 Michelle OBrien http://www.mediasalestoday.com/?p=4010 Forecasts for fourth quarter ad revenue continue to be positive and new numbers from Katz Media Group indicate strong numbers for spot radio.]]> http://www.mediasalestoday.com/archives/4010/feed 1