Tuesday, Sep 07, 2010

+Radio

Radio Gains New Advertisers, Digital Platform Revenue Shows Growth

The Radio Advertising Bureau has released Radio revenue numbers for Q2 and the first half of 2009. Radio’s poor numbers so far this year have been linked to marketers from the struggling auto industry and major retailers who have been impacted by the decreasing consumer confidence. However, there are some positive signs emerging that may [...]

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26Aug2009 | Michelle OBrien | 0 comments | Continued

The Smell of Freshly Sharpened Pencils is in the Air Once Again

Ahhhh. One of my favorite times of the year. Back to school. Notebooks in every color, pens just waiting to let the ink run wild on a legal pad, new backpacks for throwing around. I will admit it: I am a total nerd for school supplies. I like to walk into Staples or Office Max or Target this time of year just to admire the neatly stacked binders, the endless rows of packaged pencils, calculators, paper clips — oh my! Just the SMELL of all things new and plastic takes me back to that butterflies-in-the-belly feeling of a new school year, new teachers, new subjects, new friends, new crushes approaching.

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14Aug2009 | Courtney Huckabay | 1 comment | Continued

Integrated Campaigns Are the Way to Reach Boomers

There’s been a lot of talk lately about advertisers shifting money from traditional media to online and interactive advertising. While these newer medias are experiencing huge growth, advertisers need to balance new and old when trying to reach the Baby Boomer demographic.

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5Aug2009 | Michelle OBrien | 0 comments | Continued

Marketing Myths: McFlurries aren’t the only Placed Products we’re not buying (into)

Some marketing myth-busting found in ARF’s batch of studies that you can use to close those clients stuck in the dark ages.

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19Jun2009 | Courtney Huckabay | 1 comment | Continued

(Nearly) Everybody Listens to the Radio

New numbers show despite the wide-spread adoption of MP3 players, satellite radio and Internet-only radio, traditional radio continues to deliver a big, diverse and advertiser-friendly audience.

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