Tuesday, Sep 07, 2010

+Social_Media

Social Media and Social Networking: There is a Difference

I’m constantly amazed by who companies choose/allow to handle and monitor their Facebook, Twitter and other social accounts. I think there’s a very common misconception that only tweens, teens and Gen-Yers are engaging with brands through these channels. It’s like corporations and agencies say to their interns and young staff members, “Hey, you’re young. You get all this ‘Tweetering’ and ‘MyFacing.’ You take care of this.” Don’t get me wrong, a lot of brands and the agencies that represent them make social media work well for them, but pretty much every day I also hear someone expressing confusion about it all. Mostly small businesses — mostly your kind of clients.

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23Apr2010 | Courtney Huckabay | 0 comments | Continued

Missing the Mark: Hispanic Marketing Makes the Money

I know I’ve written about the growing opportunities in Hispanic marketing before, but I really want you and your clients to get ahead of the curve on this! Two new surveys just came out with some great tidbits you can use to pitch. The Census really is spurring much discussion and you need to be part of it.

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26Mar2010 | Courtney Huckabay | 1 comment | Continued

Raid the Piggy Bank! More Spending for 2010!

Good News: Outsell survey says U.S. advertisers are spending MORE in 2010! More News: Outsell survey says the m0ney’s going to digital media!

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12Mar2010 | Courtney Huckabay | 0 comments | Continued

Plan Ahead: Hispanic Marketing Advice from the Future

I want to share some of Jose Villa’s thoughts on Hispanic marketing trends for 2011. That’s right, I said 2011. Start planning now, peeps, because the 2010 Census results will be out at the end of the year and I want you to be ahead of the curve. And, by the end of 2010, U.S. Hispanic Internet penetration is on pace to reach almost 70%, Villa reports.

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15Jan2010 | Courtney Huckabay | 1 comment | Continued

Moms Talk Shop — Holiday Shopping, That Is

Ssshhhhhhh, I got top-secret, confidential access to Mom’s, er I mean, Santa Claus’ Master List for the holiday season! If you’re super stealthy, you can use it to pitch your clients all the right reasons to advertise with you. But only if you’ve been naughty — woops, there I go again — NICE this year.
According to the Marketing to Moms Coalition’s “Moms Holiday Spending Trends 2009 Report,” the word in the aisles is spending will remain the same as last year! Wait, it gets better for your retail clients — moms with older children actually plan to spend more this year! The results are based on answers from 1,225 moms with children younger than 18 living at home.

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