Media Sales Today

I thought I’d change things up today and talk about sports. I’m feeling festive in general, and Brian Grey is feeling festive about sports marketing in 2012. So here’s some sports festivus for the rest of us.

There are some brand-new guidelines for marketing and advertising alcohol that I thought you’d want know. The Distilled Spirits Council of the United States just revised its stance across social networking sites and other digital communications platforms.
Most importantly, “the DISCUS Code says alcohol advertising and marketing should be placed in media only where at least 71.6% of the audience is reasonably expected to be of the legal purchase age,” the MediaPost article relays.

Just when you think EVERYONE is on Facebook – surprise – they’re not! At least, small business owners aren’t. That’s right, the people you’re going after don’t really care for using social media to market their businesses. Only 12% of small business owners say that social media is a MUST for them, according to a Hiscox study.

Here are some new stats on mobile advertising:
Ad interaction rates peak at lunchtime
Click-through rates are lowest during the morning commute and early hours of the workday
Mobile video viewing takes place throughout the day as people “snack” on handheld media when they get a chance

Just in case you’re not aware already, Kimberly-Clark is launching a campaign for its GoodNites brand of in-between diapers and undies for kids in transition. If you act fast, you could still sell placement for its ads running through September.

Two speakers at the ILM East conference in Boston this week highlighted new business models related to events. Senior executives at EventBrite and Goby discussed how their ideas have helped local businesses promote their events to a wider consumer base. Their successes serve as examples of how media companies can use hyperlocal information to increase sales.

There’s plenty of buzz about mobile at the ILM East conference this week. But as the media ecosystem evolves, analysts aren’t quite sure how to separate the categories of mobile, social and local. For one particular company, there’s no need for separation. Evan Cohen, at foursquare, believes his business model is perfectly situated to take advantage of the confluence of mobile, social and local advertising.