http://www.mediasalestoday.com Insights+Ideas for Media Advertising Sales Professionals Wed, 08 Feb 2012 09:00:12 +0000 en hourly 1 http://wordpress.org/?v=3.3 http://www.mediasalestoday.com/archives/7084 http://www.mediasalestoday.com/archives/7084#comments Wed, 21 Dec 2011 09:00:13 +0000 Courtney Huckabay http://www.mediasalestoday.com/?p=7084 I thought I'd change things up today and talk about sports. I'm feeling festive in general, and Brian Grey is feeling festive about sports marketing in 2012. So here's some sports festivus for the rest of us.]]> http://www.mediasalestoday.com/archives/7084/feed 1 http://www.mediasalestoday.com/archives/6403 http://www.mediasalestoday.com/archives/6403#comments Fri, 23 Sep 2011 09:00:11 +0000 Courtney Huckabay http://www.mediasalestoday.com/?p=6403 There are some brand-new guidelines for marketing and advertising alcohol that I thought you'd want know. The Distilled Spirits Council of the United States just revised its stance across social networking sites and other digital communications platforms. Most importantly, "the DISCUS Code says alcohol advertising and marketing should be placed in media only where at least 71.6% of the audience is reasonably expected to be of the legal purchase age," the MediaPost article relays.]]> http://www.mediasalestoday.com/archives/6403/feed 0 http://www.mediasalestoday.com/archives/5926 http://www.mediasalestoday.com/archives/5926#comments Fri, 12 Aug 2011 09:00:00 +0000 Courtney Huckabay http://www.mediasalestoday.com/?p=5926 Just when you think EVERYONE is on Facebook – surprise – they're not! At least, small business owners aren't. That's right, the people you're going after don't really care for using social media to market their businesses. Only 12% of small business owners say that social media is a MUST for them, according to a Hiscox study.]]> http://www.mediasalestoday.com/archives/5926/feed 0 http://www.mediasalestoday.com/archives/5636 http://www.mediasalestoday.com/archives/5636#comments Fri, 01 Jul 2011 09:00:32 +0000 Courtney Huckabay http://www.mediasalestoday.com/?p=5636 Here are some new stats on mobile advertising: Ad interaction rates peak at lunchtime Click-through rates are lowest during the morning commute and early hours of the workday Mobile video viewing takes place throughout the day as people "snack" on handheld media when they get a chance]]> http://www.mediasalestoday.com/archives/5636/feed 0 http://www.mediasalestoday.com/archives/5371 http://www.mediasalestoday.com/archives/5371#comments Fri, 20 May 2011 09:00:24 +0000 Courtney Huckabay http://www.mediasalestoday.com/?p=5371 Just in case you're not aware already, Kimberly-Clark is launching a campaign for its GoodNites brand of in-between diapers and undies for kids in transition. If you act fast, you could still sell placement for its ads running through September.]]> http://www.mediasalestoday.com/archives/5371/feed 0 http://www.mediasalestoday.com/archives/4975 http://www.mediasalestoday.com/archives/4975#comments Wed, 23 Mar 2011 15:07:30 +0000 Kathy Crosett http://www.mediasalestoday.com/?p=4975 Two speakers at the ILM East conference in Boston this week highlighted new business models related to events. Senior executives at EventBrite and Goby discussed how their ideas have helped local businesses promote their events to a wider consumer base. Their successes serve as examples of how media companies can use hyperlocal information to increase sales.]]> http://www.mediasalestoday.com/archives/4975/feed 0 http://www.mediasalestoday.com/archives/4963 http://www.mediasalestoday.com/archives/4963#comments Tue, 22 Mar 2011 15:05:24 +0000 Kathy Crosett http://www.mediasalestoday.com/?p=4963 There’s plenty of buzz about mobile at the ILM East conference this week. But as the media ecosystem evolves, analysts aren’t quite sure how to separate the categories of mobile, social and local. For one particular company, there’s no need for separation. Evan Cohen, at foursquare, believes his business model is perfectly situated to take advantage of the confluence of mobile, social and local advertising.]]> http://www.mediasalestoday.com/archives/4963/feed 0 http://www.mediasalestoday.com/archives/4237 http://www.mediasalestoday.com/archives/4237#comments Fri, 17 Dec 2010 09:00:07 +0000 Courtney Huckabay http://www.mediasalestoday.com/?p=4237 Email and social media are crossing the finish line 1st and 2nd for 2011 marketing budgets]]> http://www.mediasalestoday.com/archives/4237/feed 1 http://www.mediasalestoday.com/archives/2682 http://www.mediasalestoday.com/archives/2682#comments Fri, 23 Apr 2010 09:00:24 +0000 Courtney Huckabay http://www.mediasalestoday.com/?p=2682 I'm constantly amazed by who companies choose/allow to handle and monitor their Facebook, Twitter and other social accounts. I think there's a very common misconception that only tweens, teens and Gen-Yers are engaging with brands through these channels. It's like corporations and agencies say to their interns and young staff members, "Hey, you're young. You get all this 'Tweetering' and 'MyFacing.' You take care of this." Don't get me wrong, a lot of brands and the agencies that represent them make social media work well for them, but pretty much every day I also hear someone expressing confusion about it all. Mostly small businesses -- mostly your kind of clients.]]> http://www.mediasalestoday.com/archives/2682/feed 0 http://www.mediasalestoday.com/archives/2510 http://www.mediasalestoday.com/archives/2510#comments Fri, 26 Mar 2010 09:00:15 +0000 Courtney Huckabay http://www.mediasalestoday.com/?p=2510 I know I've written about the growing opportunities in Hispanic marketing before, but I really want you and your clients to get ahead of the curve on this! Two new surveys just came out with some great tidbits you can use to pitch. The Census really is spurring much discussion and you need to be part of it.]]> http://www.mediasalestoday.com/archives/2510/feed 1