Media Sales Today

Email and social media are crossing the finish line 1st and 2nd for 2011 marketing budgets

I’m constantly amazed by who companies choose/allow to handle and monitor their Facebook, Twitter and other social accounts. I think there’s a very common misconception that only tweens, teens and Gen-Yers are engaging with brands through these channels. It’s like corporations and agencies say to their interns and young staff members, “Hey, you’re young. You get all this ‘Tweetering’ and ‘MyFacing.’ You take care of this.” Don’t get me wrong, a lot of brands and the agencies that represent them make social media work well for them, but pretty much every day I also hear someone expressing confusion about it all. Mostly small businesses — mostly your kind of clients.

I know I’ve written about the growing opportunities in Hispanic marketing before, but I really want you and your clients to get ahead of the curve on this! Two new surveys just came out with some great tidbits you can use to pitch. The Census really is spurring much discussion and you need to be part of it.

Good News: Outsell survey says U.S. advertisers are spending MORE in 2010! More News: Outsell survey says the m0ney’s going to digital media!

I want to share some of Jose Villa’s thoughts on Hispanic marketing trends for 2011. That’s right, I said 2011. Start planning now, peeps, because the 2010 Census results will be out at the end of the year and I want you to be ahead of the curve. And, by the end of 2010, U.S. Hispanic Internet penetration is on pace to reach almost 70%, Villa reports.

Ssshhhhhhh, I got top-secret, confidential access to Mom’s, er I mean, Santa Claus’ Master List for the holiday season! If you’re super stealthy, you can use it to pitch your clients all the right reasons to advertise with you. But only if you’ve been naughty — woops, there I go again — NICE this year.
According to the Marketing to Moms Coalition’s “Moms Holiday Spending Trends 2009 Report,” the word in the aisles is spending will remain the same as last year! Wait, it gets better for your retail clients — moms with older children actually plan to spend more this year! The results are based on answers from 1,225 moms with children younger than 18 living at home.

Ahhhh. One of my favorite times of the year. Back to school. Notebooks in every color, pens just waiting to let the ink run wild on a legal pad, new backpacks for throwing around. I will admit it: I am a total nerd for school supplies. I like to walk into Staples or Office Max or Target this time of year just to admire the neatly stacked binders, the endless rows of packaged pencils, calculators, paper clips — oh my! Just the SMELL of all things new and plastic takes me back to that butterflies-in-the-belly feeling of a new school year, new teachers, new subjects, new friends, new crushes approaching.