+Spot_TV
Cross Exposure: Online + Traditional = Effective Ads
There’s no doubt that most people spend time with multiple screens on a regular basis, and some new research shows airing an ad on both online and television greatly increases its effectiveness.
Sell Summertime Scripted Shows — Advertisers Want Them
Sshhhh. I’ve got a secret for you. Advertisers want to buy time during scripted shows, not reality shows. “What?” You gasp. “I know,” I whisper back. Media buyers are reporting a small, slow shift in the paradigm.
Advertisers Gobbling Up Broadcast Spots Again
It looks like broadcast advertising is making a comeback — as indicated by early commitments. Advertising Age estimates that advertisers have ponied up between $8.1 and $8.7 billion among the 5 networks. The spending is a gain from last year, and the amount of time bought increased from 2009.
Sell the Spot EFFECTIVELY with These 3 Rules
I know you hear it. I know you hate it. I know you’re tired of the whining. Your prospects and clients are saying, “TV advertising is A LOT of money.” Or, “I don’t have the money to WASTE on TV ads.” So here’s how you help them NOT waste their money.
Americans Still Love Local TV News
It seems like we’re inundated with information, but based on recent numbers from the Pew Internet and American Life Project, Americans like multiple sources of information. More than 90 percent of Americans surveyed say they use multiple platforms every day to get the news, but local TV news remains the most popular of all sources.
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