http://www.mediasalestoday.com Insights+Ideas for Media Advertising Sales Professionals Wed, 08 Feb 2012 09:00:12 +0000 en hourly 1 http://wordpress.org/?v=3.3 http://www.mediasalestoday.com/archives/7280 http://www.mediasalestoday.com/archives/7280#comments Thu, 19 Jan 2012 18:43:52 +0000 Kathy Crosett http://www.mediasalestoday.com/?p=7280 The peak time for toy sales remains the holiday season but consumers purchase these products at other times during the year. Not surprisingly, digital marketing is becoming increasingly important for parents as they research what their children ask for. And, new data indicates that marketers could boost results by shifting their ad strategies.]]> http://www.mediasalestoday.com/archives/7280/feed 0 http://www.mediasalestoday.com/archives/6740 http://www.mediasalestoday.com/archives/6740#comments Thu, 10 Nov 2011 15:00:20 +0000 Kathy Crosett http://www.mediasalestoday.com/?p=6740 With more consumers owning HDTV sets and more stations offering programming in this rich format, advertisers should be rolling out more ads to make their products and commercials look their best. For a while, the costs and complexity to shift to HD were prohibitive. But that has changed and industry experts predict that more local and regional marketers will be making the move to the HD format.]]> http://www.mediasalestoday.com/archives/6740/feed 0 http://www.mediasalestoday.com/archives/6651 http://www.mediasalestoday.com/archives/6651#comments Mon, 31 Oct 2011 15:17:08 +0000 Kathy Crosett http://www.mediasalestoday.com/?p=6651 In the past 2 years, almost half of advertisers have allocated more of their media mix to TV. Marketers indicate that this media format offers unique effectiveness. However, TV is under increasing pressure and marketers responding to a recent Association of National Advertisers survey explained how TV media space providers can increase their share of marketing dollars.]]> http://www.mediasalestoday.com/archives/6651/feed 0 http://www.mediasalestoday.com/archives/6431 http://www.mediasalestoday.com/archives/6431#comments Wed, 28 Sep 2011 15:34:00 +0000 Kathy Crosett http://www.mediasalestoday.com/?p=6431 Despite all of the talk about customizing content and using behavioral targeting to reach a unique audience, there are still marketers who want to connect with millions of consumers instantly. For decades, TV has been one of the leading media formats used to accomplish this goal. And many industry watchers believe that despite a shrinking audience, marketers will continue to spend a significant portion of the media mix on TV.]]> http://www.mediasalestoday.com/archives/6431/feed 0 http://www.mediasalestoday.com/archives/6434 http://www.mediasalestoday.com/archives/6434#comments Wed, 28 Sep 2011 09:00:49 +0000 Michelle OBrien http://www.mediasalestoday.com/?p=6434 New research shows most Americans still rely on traditional media for local information, turning most often to television for local news and weather, and to newspapers for a wider range of local information.]]> http://www.mediasalestoday.com/archives/6434/feed 0 http://www.mediasalestoday.com/archives/6059 http://www.mediasalestoday.com/archives/6059#comments Wed, 31 Aug 2011 09:00:22 +0000 Michelle OBrien http://www.mediasalestoday.com/?p=6059 Personal relevance of the cause is the top factor that influences U.S. consumer brand preference when choosing between companies that benefit a cause. New data from the Integer Group also shows women like brands that donate to a cause with each purchase.]]> http://www.mediasalestoday.com/archives/6059/feed 0 http://www.mediasalestoday.com/archives/5371 http://www.mediasalestoday.com/archives/5371#comments Fri, 20 May 2011 09:00:24 +0000 Courtney Huckabay http://www.mediasalestoday.com/?p=5371 Just in case you're not aware already, Kimberly-Clark is launching a campaign for its GoodNites brand of in-between diapers and undies for kids in transition. If you act fast, you could still sell placement for its ads running through September.]]> http://www.mediasalestoday.com/archives/5371/feed 0 http://www.mediasalestoday.com/archives/5199 http://www.mediasalestoday.com/archives/5199#comments Fri, 29 Apr 2011 09:00:38 +0000 Michelle OBrien http://www.mediasalestoday.com/?p=5199 Television viewing data for the fourth quarter of 2010 shows TV habits differ by demographic group, with the oldest Americans watching the most, and teenagers watching the least. The Nielsen also shows 2010 TV ad spending was up 8 percent over 2009.]]> http://www.mediasalestoday.com/archives/5199/feed 0 http://www.mediasalestoday.com/archives/5099 http://www.mediasalestoday.com/archives/5099#comments Wed, 13 Apr 2011 08:00:17 +0000 Michelle OBrien http://www.mediasalestoday.com/?p=5099 The latest advertising spending forecast shows an expected overall increase in U.S. advertising dollars of 2.5 percent in 2011. Industries expected to increase spending are financial, retail and automotive. While an increase of any size is welcome after the past few years, this latest report predicts it will be several years before spending returns to pre-recession levels.]]> http://www.mediasalestoday.com/archives/5099/feed 0 http://www.mediasalestoday.com/archives/4997 http://www.mediasalestoday.com/archives/4997#comments Thu, 24 Mar 2011 21:12:28 +0000 Michelle OBrien http://www.mediasalestoday.com/?p=4997 Newly released numbers show 71 percent of Americans rate watching TV among their favorite media activities, which may not surprise anyone. Not only are American's watching, Deloitte's most recent "State of the Media Democracy" study shows 86 percent say television advertising has the biggest impact on their buying decisions.]]> http://www.mediasalestoday.com/archives/4997/feed 0