Media Sales Today

Newly released numbers show 71 percent of Americans rate watching TV among their favorite media activities, which may not surprise anyone. Not only are American’s watching, Deloitte’s most recent “State of the Media Democracy” study shows 86 percent say television advertising has the biggest impact on their buying decisions.

I’m sure I’m not the only consumer that is breathing a sigh of relief now that political ads are over. But there’s no denying the boost that this year’s political advertising gave to local TV advertising revenues; with the elections behind us, what can spot TV expect for the rest of the year?

There’s no doubt that most people spend time with multiple screens on a regular basis, and some new research shows airing an ad on both online and television greatly increases its effectiveness.

Sshhhh. I’ve got a secret for you. Advertisers want to buy time during scripted shows, not reality shows. “What?” You gasp. “I know,” I whisper back. Media buyers are reporting a small, slow shift in the paradigm.

It looks like broadcast advertising is making a comeback — as indicated by early commitments. Advertising Age estimates that advertisers have ponied up between $8.1 and $8.7 billion among the 5 networks. The spending is a gain from last year, and the amount of time bought increased from 2009.

I know you hear it. I know you hate it. I know you’re tired of the whining. Your prospects and clients are saying, “TV advertising is A LOT of money.” Or, “I don’t have the money to WASTE on TV ads.” So here’s how you help them NOT waste their money.

It seems like we’re inundated with information, but based on recent numbers from the Pew Internet and American Life Project, Americans like multiple sources of information. More than 90 percent of Americans surveyed say they use multiple platforms every day to get the news, but local TV news remains the most popular of all sources.