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Two Types of Salespeople
When I came across the title to a blog post by sales professional Zan Jones, which was titled “What Kind of Salesperson are You?”
Food Fights Coming to Your Grocery Store Shelves
HOT lead: Kraft, P&G and General Mills are upping their marketing budgets! Word on the street is that they’re comin’ out — guns blazin’ — to fight off those private-label competitors. And they need you now more than ever. They’re going BIG with investments in advertising, in-store promotion, shelf signage, coupons and packaging.
A Rainmaker’s Recipe for Success
The “recipe” for successful business development, according to the principal of marketing and public relations firm Berbay Corp., requires these ingredients: Commitment, culture, compensation, and cultivation.
Say Goodbye to the Sales Pipeline?
What would you think if you were to told to throw out your sales pipeline? That is the challenge from Lance E. Osborne, director of Acxiom Global Marketing. The concept of a sales pipeline is held dearly in the sales industry, but Osborne suggests a different way to view professional relationships so that they can be developed more fully, as opposed to the traditional “won-or-lost, transactional approach.”
Bright Lights, Big Money for the Movies
2010 is looking bright for movie theaters — with all the moola rolling in from Avatarising, er, I mean ADVERTISING! The Cinema Advertising Council reports that ZenithOptimedia and Magna are forecasting gains in cinema advertising for the year. Woohoo! The CAC’s own research finds that their members have seen increases in spending for 6 years straight — at an average of 21.5%. From 2007 to 2008, the spend went up 5.8% to $571 million.
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