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Don’t Dirty Your Reputation By Disparaging Competitors
Many in sales consider pointing out their companies’ strengths in the face of competitors’ weaknesses can be an effective way to attract new business. But is it really a good way to shine in a prospect’s eyes?
Raid the Piggy Bank! More Spending for 2010!
Good News: Outsell survey says U.S. advertisers are spending MORE in 2010! More News: Outsell survey says the m0ney’s going to digital media!
Two Types of Salespeople
When I came across the title to a blog post by sales professional Zan Jones, which was titled “What Kind of Salesperson are You?”
Food Fights Coming to Your Grocery Store Shelves
HOT lead: Kraft, P&G and General Mills are upping their marketing budgets! Word on the street is that they’re comin’ out — guns blazin’ — to fight off those private-label competitors. And they need you now more than ever. They’re going BIG with investments in advertising, in-store promotion, shelf signage, coupons and packaging.
A Rainmaker’s Recipe for Success
The “recipe” for successful business development, according to the principal of marketing and public relations firm Berbay Corp., requires these ingredients: Commitment, culture, compensation, and cultivation.
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