http://www.mediasalestoday.com Insights+Ideas for Media Advertising Sales Professionals Fri, 10 Sep 2010 09:00:15 +0000 en hourly 1 http://wordpress.org/?v=3.0.1 http://www.mediasalestoday.com/archives/3555 http://www.mediasalestoday.com/archives/3555#comments Fri, 10 Sep 2010 09:00:15 +0000 Courtney Huckabay http://www.mediasalestoday.com/?p=3555 If you're selling online media, you better start watching the weather forecast. Online Media Daily tells us that paid-search marketing clicks and revenue increase during inclement weather; but it seems like adjusting any of your online media for those shoppers stuck inside would be a safe bet.]]> http://www.mediasalestoday.com/archives/3555/feed 0 http://www.mediasalestoday.com/archives/3543 http://www.mediasalestoday.com/archives/3543#comments Wed, 08 Sep 2010 08:00:55 +0000 Michelle OBrien http://www.mediasalestoday.com/?p=3543 This month’s Media Sales Monthly is now available! This video briefing is designed for media advertising sales pros. Each month it features advertising sales outlooks and opportunities, a ‘Know the Customer’ segment, and tips to help you make the sale. The September 2010 Media Sales Monthly features: Cross Exposure + Phara Ads Ad Opportunity: Jewelry [...]]]> http://www.mediasalestoday.com/archives/3543/feed 0 http://www.mediasalestoday.com/archives/3524 http://www.mediasalestoday.com/archives/3524#comments Wed, 01 Sep 2010 20:36:54 +0000 Jessica Helinski http://www.mediasalestoday.com/?p=3524 I love analogies. They can open up your eyes to a new way of seeing something and inspire a completely new thought process. I come across a lot of sales analogies, a few of which I’ve blogged about in the past. Today I have a new one for you: Sales and golf. While it’s well known that many sales deals are made on golf courses, there’s even more to the relationship between sales and golf. ]]> http://www.mediasalestoday.com/archives/3524/feed 0 http://www.mediasalestoday.com/archives/3505 http://www.mediasalestoday.com/archives/3505#comments Mon, 30 Aug 2010 07:09:49 +0000 Jessica Helinski http://www.mediasalestoday.com/?p=3505 Sharon Berman, marketing professional and writer at Rain Today, wrote an excellent informative article about the benefits and how-to of marketing your business via online video. She addresses the basics, from what to include in the video to whether it should be done professionally or in-house. As for benefits, there are plenty. ]]> http://www.mediasalestoday.com/archives/3505/feed 0 http://www.mediasalestoday.com/archives/3477 http://www.mediasalestoday.com/archives/3477#comments Fri, 27 Aug 2010 09:00:21 +0000 Courtney Huckabay http://www.mediasalestoday.com/?p=3477 FAIL. Such a nasty four-letter word. We’re all afraid of failure, and even more so, the consequences that failing brings. But I want you to think — really reflect — about the times you’ve failed. Whether that’s in your career, in your relationships, in school, in your goals, or even in those times when you [...]]]> http://www.mediasalestoday.com/archives/3477/feed 0 http://www.mediasalestoday.com/archives/3445 http://www.mediasalestoday.com/archives/3445#comments Mon, 23 Aug 2010 07:50:39 +0000 Jessica Helinski http://www.mediasalestoday.com/?p=3445 Asking the right questions at the right time. That's the most important skill when it comes to selling, according to sales professional Geoffrey James. But, before you can even ask questions of your client, you must first know just what to ask. ]]> http://www.mediasalestoday.com/archives/3445/feed 0 http://www.mediasalestoday.com/archives/3395 http://www.mediasalestoday.com/archives/3395#comments Fri, 13 Aug 2010 09:00:57 +0000 Courtney Huckabay http://www.mediasalestoday.com/?p=3395 With cinema ad revenue climbing, it's no wonder movie theaters are trying all sorts of new gimmicky ways to advertise. National CineMedia just announced they will be running 3D ads as well as collaborating with Jagtag to interact with mobile-users at the movies.]]> http://www.mediasalestoday.com/archives/3395/feed 1 http://www.mediasalestoday.com/archives/3297 http://www.mediasalestoday.com/archives/3297#comments Mon, 02 Aug 2010 07:07:09 +0000 Jessica Helinski http://www.mediasalestoday.com/?p=3297 Who should hire a sales coach? When is the best time to hire one? These are the basic questions answered by sales author and speaker Gavin Ingham in a recent article on his website. He offers advice for those who’d like the lowdown on sales coaches, as well as possible alternatives for those that aren’t quite ready to invest in professional guidance. ]]> http://www.mediasalestoday.com/archives/3297/feed 1 http://www.mediasalestoday.com/archives/3277 http://www.mediasalestoday.com/archives/3277#comments Fri, 30 Jul 2010 09:00:05 +0000 Courtney Huckabay http://www.mediasalestoday.com/?p=3277 Pew Research says 82% of us have a mobile device. No big surprise there. And 38% of mobile users access the web on said device. Also no real big surprise -- especially if you've driven a car lately. ]]> http://www.mediasalestoday.com/archives/3277/feed 1 http://www.mediasalestoday.com/archives/3198 http://www.mediasalestoday.com/archives/3198#comments Fri, 16 Jul 2010 09:00:53 +0000 Courtney Huckabay http://www.mediasalestoday.com/?p=3198 Sshhhh. I've got a secret for you. Advertisers want to buy time during scripted shows, not reality shows. "What?" You gasp. "I know," I whisper back. Media buyers are reporting a small, slow shift in the paradigm.]]> http://www.mediasalestoday.com/archives/3198/feed 1