Media Sales Today

It’s because I care. Truly.

There is a lot of terminology flying around out there. Some would call it jargon. Either way, you need to be in the know – especially if you’re selling it. And it always helps to be able to explain industry terms to your clients.

Oh joy, it’s a major election year again! Many of you reading this may not feel that excited about the political process, and many of you may downright dislike politicians.

  Winners document local revenue gains using AdMall for consultative sales success AdMall recently presented its annual Achievement Awards to five local broadcast television account executives for excellence in consultative sales: Jim Gallagher, WPFO-TV, Portland Maine Kristin Lutwack, KXRM Fox 21/CW57, Colorado Springs, Colorado Heidi Maczuga, WMYD TV20, Southfield, Michigan Andy Papaleo, WBNG-TV, Binghamton, New [...]

Customer loyalty is beneficial to you and your company in so many ways, but how does one generate such lucrative loyalty?

The fear of failure has become so ingrained in every aspect of our lives that a recent article by Paul McCord may seem downright crazy. In his blog post, McCord actually praises failure and writes about how it should no longer be considered a “forbidden” word.

What’s holding you back from cross-selling? There may not be just one particular barrier, according to Michael W. McLaughlin, contributor to the RainToday blog.

There are so many social networks out there, it can be difficult to determine which is the most valuable for growing your business.