Prospecting

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FAIL — That’s Right, I’m Telling You to FAIL in a Big Way!

FAIL. Such a nasty four-letter word. We’re all afraid of failure, and even more so, the consequences that failing brings. But I want you to think — really reflect — about the times you’ve failed. Whether that’s in your career, in your relationships, in school, in your goals, or even in those times when you [...]

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27Aug2010 | Courtney Huckabay | 0 comments | Continued
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Generate Leads By Hyperlinking E-Mails

E-mail and lead generation can be a winning combination for those in sales. A post on the Polk Blog labels this joining of methods as a “match made in heaven,” and despite the fact that both techniques are not new to the sales game, their combined use is relatively new to many salespeople. By integrating technology, generating leads can be a smoother process and help you reach new markets.

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18Aug2010 | Jessica Helinski | 1 comment | Continued
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The Black Holes of Sales

Black Hole : Function: noun

1 : a celestial object that has a gravitational field so strong that light cannot escape it and that is believed to be created especially in the collapse of a very massive star 2 : something resembling a black hole: as a : something that consumes a resource continually b : an empty space : void

Note the bold text in the above definition from Merriam-Webster. In regards to selling, focusing a lot of time and attention on a non-buyer can be like a black hole, a simile that is explored by Scott Sheaffer on his sales blog.

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11Aug2010 | Jessica Helinski | 1 comment | Continued
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August Media Sales Monthly Available

The August Media Sales Monthly is now available! This month includes on how consumers track local issues, the ad opportunity of credit unions, and more. This video briefing is designed for media advertising sales pros. Each month it features advertising sales outlooks and opportunities, a ‘Know the Customer’ segment, and tips to help you make the sale.

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11Aug2010 | Michelle OBrien | 1 comment | Continued
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Now Available for BlackBerry: “Media Sales Mobile” Smartphone App for Media Reps

AdMall announced today that their popular Media Sales Mobile app is now available for Blackberry. Designed specifically for media advertising sales professionals, Media Sales Mobile features advertising opportunities, local prospect lists and nearby demographics, consultative sales tips and conversation starters.

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9Aug2010 | Michelle OBrien | 1 comment | Continued