We all just assume that consumers pick up generic or store brands to save money these days. Right?
Wrong. We all know that private labels have been giving national brands a run for their money at the grocery store. But it’s not necessarily because people are cutting costs.
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Generic is the New Black – Make that Private Label Pretty for Your Clients
Down with the Days of Penny Pinching!
Wednesday, Feb 1, 2012
People are loosening purse strings little by little and I’m going to tell you WHAT they are buying when they do so. Cost-cutting is just no fun anymore so people are treating themselves in small increments. Harris Interactive lets us know where those increments are going. Here are some good ideas for new prospects [...]
Think Like a Chief Marketing Officer – But With No Tech Fear
Wednesday, Jan 25, 2012
You’re probably always wondering what chief marketing officers are thinking, right? Well, this might help a teensy bit. Forrester Research and Heidrick & Struggles talked to approximately 200 CMOs to try to get inside those all-knowing heads.
Stop the Scan ‘N Scram Shopper
Friday, Jan 20, 2012
Do you “scan ‘n scram?” Do your clients’ customers scan ‘n scram? Are your clients worried about scan ‘n scrammers? Do you even know what I’m writing about?
Even the FDA has a New Year’s Resolution: Quit Smoking
Wednesday, Jan 18, 2012
I was just reading an “AdAge” article about anti-smoking campaigns that work! I find it refreshing to know that quitting rates increase the more that ads are splashed all over us. Also good news for you! Two major anti-tobacco pushes are headed our way in the coming months. Also good for you!
The Best Vacation Souvenir? Try a New Nose
Wednesday, Jan 4, 2012
I was thinking about ways to be healthier this year (as many of you are this week, I’m sure) and I realized I always use vacation as a reason to splurge and binge. And I’m talking about any little weekend trip, or heck, even just a drive up the road! So what about those “healthy spa retreats” I’m always reading about and then wrinkling my nose at? Or those hike-in lodges where you go vegetarian for the week and work with a nutritionist to incorporate better eating/cooking habits?
Best of 2011: Avoid Asking Prospects These Questions
Friday, Dec 30, 2011
“Good questions can be incredibly powerful. But just as there are powerful questions, there are lousy ones.” That’s the message of an article written by sales professional Andrew Sobel appearing on RainToday. In it, he encourages readers to throw out clichés and sarcasm in exchange for questions that will not only provoke thoughtful answers, [...]









Friday, Feb 3, 2012
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