http://www.mediasalestoday.com Insights+Ideas for Media Advertising Sales Professionals Wed, 08 Feb 2012 09:00:12 +0000 en hourly 1 http://wordpress.org/?v=3.3 http://www.mediasalestoday.com/archives/7409 http://www.mediasalestoday.com/archives/7409#comments Wed, 08 Feb 2012 09:00:12 +0000 Courtney Huckabay http://www.mediasalestoday.com/?p=7409 Even though I see restaurants closing every week, the National Restaurant Association is predicting a jump in sales for eateries in 2012 – and a record-breaking one at that! Prepare to get your piece of the $632-billion pie!]]> http://www.mediasalestoday.com/archives/7409/feed 0 http://www.mediasalestoday.com/archives/7400 http://www.mediasalestoday.com/archives/7400#comments Mon, 06 Feb 2012 07:10:13 +0000 Jessica Helinski http://www.mediasalestoday.com/?p=7400 Michelle Davidson, blogger at RainMakerBlog, shares some must-do tips for making the sale. Of the many factors that go into the making of a successful sale, Davidson believes four are genuinely essential. ]]> http://www.mediasalestoday.com/archives/7400/feed 0 http://www.mediasalestoday.com/archives/7384 http://www.mediasalestoday.com/archives/7384#comments Fri, 03 Feb 2012 09:00:14 +0000 Courtney Huckabay http://www.mediasalestoday.com/?p=7384 We all just assume that consumers pick up generic or store brands to save money these days. Right? Wrong. We all know that private labels have been giving national brands a run for their money at the grocery store. But it's not necessarily because people are cutting costs.]]> http://www.mediasalestoday.com/archives/7384/feed 0 http://www.mediasalestoday.com/archives/7350 http://www.mediasalestoday.com/archives/7350#comments Wed, 01 Feb 2012 09:00:34 +0000 Courtney Huckabay http://www.mediasalestoday.com/?p=7350   People are loosening purse strings little by little and I’m going to tell you WHAT they are buying when they do so. Cost-cutting is just no fun anymore so people are treating themselves in small increments. Harris Interactive lets us know where those increments are going. Here are some good ideas for new prospects [...]]]> http://www.mediasalestoday.com/archives/7350/feed 0 http://www.mediasalestoday.com/archives/7308 http://www.mediasalestoday.com/archives/7308#comments Wed, 25 Jan 2012 09:00:41 +0000 Courtney Huckabay http://www.mediasalestoday.com/?p=7308 You're probably always wondering what chief marketing officers are thinking, right? Well, this might help a teensy bit. Forrester Research and Heidrick & Struggles talked to approximately 200 CMOs to try to get inside those all-knowing heads.]]> http://www.mediasalestoday.com/archives/7308/feed 0 http://www.mediasalestoday.com/archives/7285 http://www.mediasalestoday.com/archives/7285#comments Fri, 20 Jan 2012 09:00:57 +0000 Courtney Huckabay http://www.mediasalestoday.com/?p=7285 Do you "scan 'n scram?" Do your clients' customers scan 'n scram? Are your clients worried about scan 'n scrammers? Do you even know what I'm writing about?]]> http://www.mediasalestoday.com/archives/7285/feed 0 http://www.mediasalestoday.com/archives/7253 http://www.mediasalestoday.com/archives/7253#comments Wed, 18 Jan 2012 09:00:48 +0000 Courtney Huckabay http://www.mediasalestoday.com/?p=7253 I was just reading an "AdAge" article about anti-smoking campaigns that work! I find it refreshing to know that quitting rates increase the more that ads are splashed all over us. Also good news for you! Two major anti-tobacco pushes are headed our way in the coming months. Also good for you!]]> http://www.mediasalestoday.com/archives/7253/feed 0 http://www.mediasalestoday.com/archives/7155 http://www.mediasalestoday.com/archives/7155#comments Wed, 04 Jan 2012 09:00:41 +0000 Courtney Huckabay http://www.mediasalestoday.com/?p=7155 I was thinking about ways to be healthier this year (as many of you are this week, I'm sure) and I realized I always use vacation as a reason to splurge and binge. And I'm talking about any little weekend trip, or heck, even just a drive up the road! So what about those "healthy spa retreats" I'm always reading about and then wrinkling my nose at? Or those hike-in lodges where you go vegetarian for the week and work with a nutritionist to incorporate better eating/cooking habits?]]> http://www.mediasalestoday.com/archives/7155/feed 0 http://www.mediasalestoday.com/archives/7029 http://www.mediasalestoday.com/archives/7029#comments Fri, 30 Dec 2011 15:00:22 +0000 Faye Oney http://www.mediasalestoday.com/?p=7029   “Good questions can be incredibly powerful. But just as there are powerful questions, there are lousy ones.” That’s the message of an article written by sales professional Andrew Sobel appearing on RainToday. In it, he encourages readers to throw out clichés and sarcasm in exchange for questions that will not only provoke thoughtful answers, [...]]]> http://www.mediasalestoday.com/archives/7029/feed 0 http://www.mediasalestoday.com/archives/7058 http://www.mediasalestoday.com/archives/7058#comments Tue, 27 Dec 2011 15:00:54 +0000 Faye Oney http://www.mediasalestoday.com/?p=7058   How about starting off the week with a little critical analysis? Use your experience, judgment and knowledge to uncover all of the things that are wrong with a prospecting email that was received by blogger and sales pro Art Sobczak. In his post, Sobczak includes a prospecting email that, in his words, is downright [...]]]> http://www.mediasalestoday.com/archives/7058/feed 0