Media Sales Today

  I was reading Meghan Gargan’s post about the dos and don’ts for sending social holiday greetings on the MarketingProfs website and thought her ideas might be helpful to you sales professionals. Whether you’re sending ecards, printed cards, or tweeting your wishes to clients and prospective clients, I think these basic principles apply to all [...]

Just what are the kids thinking about these days? The Apple iPad. It’s at the top of the list for Santa among children ages 6-12 this year.
Nielsen says, “The iPod Touch and iPhone round out kids’ top 3, with computers and other tablet brands each appealing to a quarter of younger consumers.”

Floss those pearly whites and head out to nearby dentist offices because they need you. Dentists are desperate these days and turning to marketing for help.
A Los Angeles Times article reports, “Revenue at American dental offices has dropped steadily during the past 3 years, according to financial data from nearly 8,000 practices collected by Sageworks Inc., a financial analysis firm in North Carolina. In the first 9 months of 2011, dentists have reported an average 3% decline in revenue and profit.”

We’re all busy. Especially this time of year. So many errands to run, items to purchase, groceries to get, people to pick up, decorations to hang. Who has time to EAT? Half the time, I feel like I’m polishing off a bag of chips or a snack while loading up my cart in the grocery store just so I can kill two birds with one stone!

Quick-serve restaurants are hiring extra staff for the holidays and you’re going to help them! That’s right – now is the time to sell them on catchy “Now Hiring!” ads. Everyone knows that retail hires seasonal staff and has already done so by now, but people might not think about restaurants, cafes, bars and fast-food eateries hiring extra help these days.

The recession continues to affect consumer behavior, and changing consumer habits mean businesses may need to revisit their target audiences and adjust their advertising.

Earlier this month, America lost another notable: Andy Rooney. While Rooney was most commonly known as a writer and commentator, sales professional James Obermayer takes a look at him from a sales perspective.