Media Sales Today

Do you “scan ‘n scram?” Do your clients’ customers scan ‘n scram? Are your clients worried about scan ‘n scrammers? Do you even know what I’m writing about?

I was just reading an “AdAge” article about anti-smoking campaigns that work! I find it refreshing to know that quitting rates increase the more that ads are splashed all over us. Also good news for you! Two major anti-tobacco pushes are headed our way in the coming months. Also good for you!

I was thinking about ways to be healthier this year (as many of you are this week, I’m sure) and I realized I always use vacation as a reason to splurge and binge. And I’m talking about any little weekend trip, or heck, even just a drive up the road! So what about those “healthy spa retreats” I’m always reading about and then wrinkling my nose at? Or those hike-in lodges where you go vegetarian for the week and work with a nutritionist to incorporate better eating/cooking habits?

  “Good questions can be incredibly powerful. But just as there are powerful questions, there are lousy ones.” That’s the message of an article written by sales professional Andrew Sobel appearing on RainToday. In it, he encourages readers to throw out clichés and sarcasm in exchange for questions that will not only provoke thoughtful answers, [...]

  How about starting off the week with a little critical analysis? Use your experience, judgment and knowledge to uncover all of the things that are wrong with a prospecting email that was received by blogger and sales pro Art Sobczak. In his post, Sobczak includes a prospecting email that, in his words, is downright [...]

  Inept, poorly-skilled salespeople are out there…could you be one of them? Sean McPheat, author and sales speaker, blogs about what makes a “bad” salesperson. His use of the term “bad” may seem harsh, but he assures readers that it in no way reflects the personality or morals of the salesperson, but rather their selling [...]

If you’re like me, you’re always thinking about food. Are you wondering what to eat sell for the new year? Of course you are! And here are some ideas from “SmartBlog on Restaurants.”