Media Sales Today

We talk a lot about reaching the Hispanic market. I hope you don’t feel inundated by it. I’ve tried to pick a couple morsels here for you to home in on.

  Would you like to be more productive during that “downtime” between appointments? AdMall recently released two mobile apps for smartphones and tablets to help busy account executives stay productive in between sales calls. According to a recent article from CNNMoney, the sales industry is one market that is growing in tablet use. As more [...]

Do you feel creative? Are you allowed to let your creativity influence your work? Do you think your clients feel creativity is important?

With baseball season in full swing, Scarborough just pitched some factoids that could help you sell more than Cracker Jacks this summer.

Let this be an early warning to you: 1 in 5 American consumers online would stop using a product or service if they were subjected to too much advertising!

In breaking news: CBS and General Mills unveil results of some extensive research demonstrating what a poor surrogate conventional demographics are for the actual consumers that marketers and agencies are trying to reach.

“Consumers increasingly find ads with localized creative to be more relevant.” I know, you’ve been saying this for years. Well now you have a study to back it up.