Media Sales Today

We all just assume that consumers pick up generic or store brands to save money these days. Right?
Wrong. We all know that private labels have been giving national brands a run for their money at the grocery store. But it’s not necessarily because people are cutting costs.

  People are loosening purse strings little by little and I’m going to tell you WHAT they are buying when they do so. Cost-cutting is just no fun anymore so people are treating themselves in small increments. Harris Interactive lets us know where those increments are going. Here are some good ideas for new prospects [...]

You’re probably always wondering what chief marketing officers are thinking, right? Well, this might help a teensy bit. Forrester Research and Heidrick & Struggles talked to approximately 200 CMOs to try to get inside those all-knowing heads.

Car sales were up in a big way at the end of 2011 and that could be due to you! Did any of these brands advertise with you?

I was thinking about ways to be healthier this year (as many of you are this week, I’m sure) and I realized I always use vacation as a reason to splurge and binge. And I’m talking about any little weekend trip, or heck, even just a drive up the road! So what about those “healthy spa retreats” I’m always reading about and then wrinkling my nose at? Or those hike-in lodges where you go vegetarian for the week and work with a nutritionist to incorporate better eating/cooking habits?

Here are some new guidelines for mobile advertising that the Mobile Marketing Association just finalized this week.
Now there are 6 standard display units for mobile phones as well as recommended ad sizes for tablets. The MMA analyzed billions of impressions to come up with the Universal Mobile Ad Package, which is based on the most frequently and consistently used formats.

Just what are the kids thinking about these days? The Apple iPad. It’s at the top of the list for Santa among children ages 6-12 this year.
Nielsen says, “The iPod Touch and iPhone round out kids’ top 3, with computers and other tablet brands each appealing to a quarter of younger consumers.”