Research
FAIL — That’s Right, I’m Telling You to FAIL in a Big Way!
FAIL. Such a nasty four-letter word. We’re all afraid of failure, and even more so, the consequences that failing brings. But I want you to think — really reflect — about the times you’ve failed. Whether that’s in your career, in your relationships, in school, in your goals, or even in those times when you [...]
Mobile Ads are Just as They Sound — ON THE MOVE
Pew Research says 82% of us have a mobile device. No big surprise there. And 38% of mobile users access the web on said device. Also no real big surprise — especially if you’ve driven a car lately.
Movie Magic: Ads Pop Out (at you) and Up (in revenue)
Selling cinema advertising ain’t so bad these days. The Cinema Advertising Council claims the industry has not suffered the same losses that other media have in the past few years. President Michael Chico says, “We’ve not had one downturn since this whole economic crisis started. In 2008, we were up year-over-year. In terms of 2009, we’re up also. And in 2010, the industry is trending to budget, if not towards even more positive results.” That sounds like a challenge to me! Here are some tidbits for you to hit those numbers this year:
SEARCH and You Will Find the Returns Your Clients Want
Search marketing really does drive sales, and retailers and manufacturers are big fans. Internet Retailer just surveyed 102 Web-only retailers, chain retailers, catalogers and consumer brand manufacturers this month, and they found that search engine marketing is one of Internet retailing’s fundamentals. According to the report, “28% of merchants report more than 25% of their site traffic stems from paid search advertisements, while 51.5% say more than a 1/4 of their traffic comes from natural search.” And of course, Google is leading the way, with 90% of respondents’ search engine traffic coming from the overlord.
Media Buyers Want YOU to Know This
BrightRoll just surveyed ad execs and media buyers about their thoughts, successes and experiences with online video advertising and I thought you’d benefit from those results — especially because 94% plan to spend more on the medium in 2010.
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