Thursday, March 11th, 2010

Research

Bright Lights, Big Money for the Movies

2010 is looking bright for movie theaters — with all the moola rolling in from Avatarising, er, I mean ADVERTISING! The Cinema Advertising Council reports that ZenithOptimedia and Magna are forecasting gains in cinema advertising for the year. Woohoo! The CAC’s own research finds that their members have seen increases in spending for 6 years straight — at an average of 21.5%. From 2007 to 2008, the spend went up 5.8% to $571 million.

Print, Email or Share:

12Feb2010 | Courtney Huckabay | 0 comments | Continued

Consumers Look to Print for Bargains

Nearly a quarter of American consumers say newspaper and magazine ads are the best place to find bargains, compared to 18% who say they find the best deals in online ads.

Print, Email or Share:

27Jan2010 | Michelle OBrien | 2 comments | Continued

Plan Ahead: Hispanic Marketing Advice from the Future

I want to share some of Jose Villa’s thoughts on Hispanic marketing trends for 2011. That’s right, I said 2011. Start planning now, peeps, because the 2010 Census results will be out at the end of the year and I want you to be ahead of the curve. And, by the end of 2010, U.S. Hispanic Internet penetration is on pace to reach almost 70%, Villa reports.

Print, Email or Share:

15Jan2010 | Courtney Huckabay | 1 comment | Continued

The Mall is Where it’s at — Again

EYE Corp. reports that advertisers are making their way back to malls this year, hoping it’s cool to be seen there now. Several categories have increased spending significantly in the second half of the year.

Print, Email or Share:

4Dec2009 | Courtney Huckabay | 1 comment | Continued

Photo credit: nacu from morguefile.com" class="post-thum" alt="post thumbnail" />

Big Spenders Still in the Market for Magazines

It looks like the pharmaceutical industry is still spending ad dollars inside magazines — at least in the ones still publishing. Despite legislative pressures and rumors of the hammer coming down on the tax deduction on ad expenses for prescription drugs, big pharma appears to have a soft spot for print. According to the Publishers Information Bureau, from 2003-2008, drugs & remedies in consumer magazines soared 58% to $2.2 billion, ranking it No. 2 behind toiletries & cosmetics.

Print, Email or Share: