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Hispanics: Young and Ready to Buy

Wednesday, May 9, 2012

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Hispanics: Young and Ready to Buy

We talk a lot about reaching the Hispanic market. I hope you don’t feel inundated by it. I’ve tried to pick a couple morsels here for you to home in on.

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New Apps Help Busy Media Sales Professionals

Wednesday, May 2, 2012

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  Would you like to be more productive during that “downtime” between appointments? AdMall recently released two mobile apps for smartphones and tablets to help busy account executives stay productive in between sales calls. According to a recent article from CNNMoney, the sales industry is one market that is growing in tablet use. As more [...]

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Get the Creative Juices Flowing

Wednesday, Apr 25, 2012

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Get the Creative Juices Flowing

Do you feel creative? Are you allowed to let your creativity influence your work? Do you think your clients feel creativity is important?

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Take Gen Y Out to the Ballgame

Wednesday, Apr 11, 2012

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Take Gen Y Out to the Ballgame

With baseball season in full swing, Scarborough just pitched some factoids that could help you sell more than Cracker Jacks this summer.

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People are Open to Digital Ads – as Long as They’re Not Out of Control

Friday, Apr 6, 2012

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People are Open to Digital Ads – as Long as They’re Not Out of Control

Let this be an early warning to you: 1 in 5 American consumers online would stop using a product or service if they were subjected to too much advertising!

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Out with the Old, In with the New

Friday, Mar 30, 2012

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In breaking news: CBS and General Mills unveil results of some extensive research demonstrating what a poor surrogate conventional demographics are for the actual consumers that marketers and agencies are trying to reach.

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Localize to Energize Your Sales

Wednesday, Mar 28, 2012

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Local Marketing

“Consumers increasingly find ads with localized creative to be more relevant.” I know, you’ve been saying this for years. Well now you have a study to back it up.

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