http://www.mediasalestoday.com Insights+Ideas for Media Advertising Sales Professionals Wed, 08 Feb 2012 09:00:12 +0000 en hourly 1 http://wordpress.org/?v=3.3 http://www.mediasalestoday.com/archives/7409 http://www.mediasalestoday.com/archives/7409#comments Wed, 08 Feb 2012 09:00:12 +0000 Courtney Huckabay http://www.mediasalestoday.com/?p=7409 Even though I see restaurants closing every week, the National Restaurant Association is predicting a jump in sales for eateries in 2012 – and a record-breaking one at that! Prepare to get your piece of the $632-billion pie!]]> http://www.mediasalestoday.com/archives/7409/feed 0 http://www.mediasalestoday.com/archives/7384 http://www.mediasalestoday.com/archives/7384#comments Fri, 03 Feb 2012 09:00:14 +0000 Courtney Huckabay http://www.mediasalestoday.com/?p=7384 We all just assume that consumers pick up generic or store brands to save money these days. Right? Wrong. We all know that private labels have been giving national brands a run for their money at the grocery store. But it's not necessarily because people are cutting costs.]]> http://www.mediasalestoday.com/archives/7384/feed 0 http://www.mediasalestoday.com/archives/7350 http://www.mediasalestoday.com/archives/7350#comments Wed, 01 Feb 2012 09:00:34 +0000 Courtney Huckabay http://www.mediasalestoday.com/?p=7350   People are loosening purse strings little by little and I’m going to tell you WHAT they are buying when they do so. Cost-cutting is just no fun anymore so people are treating themselves in small increments. Harris Interactive lets us know where those increments are going. Here are some good ideas for new prospects [...]]]> http://www.mediasalestoday.com/archives/7350/feed 0 http://www.mediasalestoday.com/archives/7308 http://www.mediasalestoday.com/archives/7308#comments Wed, 25 Jan 2012 09:00:41 +0000 Courtney Huckabay http://www.mediasalestoday.com/?p=7308 You're probably always wondering what chief marketing officers are thinking, right? Well, this might help a teensy bit. Forrester Research and Heidrick & Struggles talked to approximately 200 CMOs to try to get inside those all-knowing heads.]]> http://www.mediasalestoday.com/archives/7308/feed 0 http://www.mediasalestoday.com/archives/7176 http://www.mediasalestoday.com/archives/7176#comments Fri, 06 Jan 2012 09:00:15 +0000 Courtney Huckabay http://www.mediasalestoday.com/?p=7176 Car sales were up in a big way at the end of 2011 and that could be due to you! Did any of these brands advertise with you?]]> http://www.mediasalestoday.com/archives/7176/feed 0 http://www.mediasalestoday.com/archives/7155 http://www.mediasalestoday.com/archives/7155#comments Wed, 04 Jan 2012 09:00:41 +0000 Courtney Huckabay http://www.mediasalestoday.com/?p=7155 I was thinking about ways to be healthier this year (as many of you are this week, I'm sure) and I realized I always use vacation as a reason to splurge and binge. And I'm talking about any little weekend trip, or heck, even just a drive up the road! So what about those "healthy spa retreats" I'm always reading about and then wrinkling my nose at? Or those hike-in lodges where you go vegetarian for the week and work with a nutritionist to incorporate better eating/cooking habits?]]> http://www.mediasalestoday.com/archives/7155/feed 0 http://www.mediasalestoday.com/archives/6975 http://www.mediasalestoday.com/archives/6975#comments Fri, 16 Dec 2011 09:00:45 +0000 Courtney Huckabay http://www.mediasalestoday.com/?p=6975 Here are some new guidelines for mobile advertising that the Mobile Marketing Association just finalized this week. Now there are 6 standard display units for mobile phones as well as recommended ad sizes for tablets. The MMA analyzed billions of impressions to come up with the Universal Mobile Ad Package, which is based on the most frequently and consistently used formats.]]> http://www.mediasalestoday.com/archives/6975/feed 0 http://www.mediasalestoday.com/archives/6914 http://www.mediasalestoday.com/archives/6914#comments Fri, 09 Dec 2011 09:00:26 +0000 Courtney Huckabay http://www.mediasalestoday.com/?p=6914 Just what are the kids thinking about these days? The Apple iPad. It's at the top of the list for Santa among children ages 6-12 this year. Nielsen says, "The iPod Touch and iPhone round out kids’ top 3, with computers and other tablet brands each appealing to a quarter of younger consumers."]]> http://www.mediasalestoday.com/archives/6914/feed 1 http://www.mediasalestoday.com/archives/6896 http://www.mediasalestoday.com/archives/6896#comments Wed, 07 Dec 2011 09:00:06 +0000 Courtney Huckabay http://www.mediasalestoday.com/?p=6896 Floss those pearly whites and head out to nearby dentist offices because they need you. Dentists are desperate these days and turning to marketing for help. A Los Angeles Times article reports, "Revenue at American dental offices has dropped steadily during the past 3 years, according to financial data from nearly 8,000 practices collected by Sageworks Inc., a financial analysis firm in North Carolina. In the first 9 months of 2011, dentists have reported an average 3% decline in revenue and profit."]]> http://www.mediasalestoday.com/archives/6896/feed 0 http://www.mediasalestoday.com/archives/6851 http://www.mediasalestoday.com/archives/6851#comments Fri, 02 Dec 2011 09:00:07 +0000 Courtney Huckabay http://www.mediasalestoday.com/?p=6851 We're all busy. Especially this time of year. So many errands to run, items to purchase, groceries to get, people to pick up, decorations to hang. Who has time to EAT? Half the time, I feel like I'm polishing off a bag of chips or a snack while loading up my cart in the grocery store just so I can kill two birds with one stone!]]> http://www.mediasalestoday.com/archives/6851/feed 0