Media Sales Today

Just what are the kids thinking about these days? The Apple iPad. It’s at the top of the list for Santa among children ages 6-12 this year.
Nielsen says, “The iPod Touch and iPhone round out kids’ top 3, with computers and other tablet brands each appealing to a quarter of younger consumers.”

Floss those pearly whites and head out to nearby dentist offices because they need you. Dentists are desperate these days and turning to marketing for help.
A Los Angeles Times article reports, “Revenue at American dental offices has dropped steadily during the past 3 years, according to financial data from nearly 8,000 practices collected by Sageworks Inc., a financial analysis firm in North Carolina. In the first 9 months of 2011, dentists have reported an average 3% decline in revenue and profit.”

We’re all busy. Especially this time of year. So many errands to run, items to purchase, groceries to get, people to pick up, decorations to hang. Who has time to EAT? Half the time, I feel like I’m polishing off a bag of chips or a snack while loading up my cart in the grocery store just so I can kill two birds with one stone!

Americans increasingly consider connectivity a need versus a want, with spending on ‘computer information services’ and cell phone services seeing strong growth over the past several years, despite stagnant incomes. As newer products and services become ‘necessities,’ spending on other products and services suffers.

While some traditional local media have taken a hit in the current economy, overall local ad spending is projected to increase led by higher digital ad spending.

Listen up, radioheads. I just read a great blog about targeting moms with your radio ads and I want to share Marie Bailey’s thoughts with you.

  The economy remains shaky, at best, and the ongoing effect on consumer spending continues. New research shows one impact of this economy is consumers switching brands to save money.   A recent report by Sentier Research shows that the average U.S. household income has fallen 10% since December 2007. Research group comScore has been tracking [...]