Media Sales Today

A Wall Street Journal report this week predicts national spending on cable advertising will end the year up 12%. While questions remain about the stability of the economy overall, analysts still expect overall growth in the U.S. ad market to be 2% for the year.

As the new year begins, signs point to an improving economy and ad sales forecasts are looking up. According to the 2011 Local Ad Sales Forecast advertising sales managers and account executives also have a positive outlook, with both groups predicting ad revenue growth this year.

In mid-December, top sales professionals gathered for the Top Sales Awards Webcast, and each shared what he or she believes will be top industry trends in the coming year.

Despite doom and gloom predictions for the print industry, Folio blogger Joe Pulizzi thinks there is still a role for print, even in the ‘era of iPads and Apps.’ In fact, he thinks print will make a comeback in 2011, and lists some pretty good reasons marketers should use consider using it.

The ad market has been slowly recovering this year. Many analysts expect to see stronger growth in 2011. This includes Borrell Associates which has just come out with its 2011 forecast. The research concern is predicting a total U.S. ad market of $238.6 billion in 2011 which represents an increase of about 5% over this year.