Media Sales Today

  This month’s Media Sales Monthly is now available! This video briefing is designed for media advertising sales pros. Each month it features advertising sales outlooks, an ad opportunity or  ‘Know the Customer’ segment, and tips to help you make the sale. The October 2011 Media Sales Monthly features: Ad Agency Forecast Know the Customer: [...]

The American Association of Advertising Agencies annual conference was held this week, and featured some big names talking about advertising and media today and in the future. Topics included changing up the TV cost-per-rating point model and the idea that tablets may save print media.

Baby Boomers are the largest group of consumers and generate 41% of all disposable income, but advertisers are still chasing the 18-34 year olds and fail to reach the over 50 crowd effectively.