http://www.mediasalestoday.com Insights+Ideas for Media Advertising Sales Professionals Wed, 08 Feb 2012 09:00:12 +0000 en hourly 1 http://wordpress.org/?v=3.3 http://www.mediasalestoday.com/archives/6552 http://www.mediasalestoday.com/archives/6552#comments Wed, 12 Oct 2011 09:00:24 +0000 Michelle OBrien http://www.mediasalestoday.com/?p=6552   This month’s Media Sales Monthly is now available! This video briefing is designed for media advertising sales pros. Each month it features advertising sales outlooks, an ad opportunity or  ‘Know the Customer’ segment, and tips to help you make the sale. The October 2011 Media Sales Monthly features: Ad Agency Forecast Know the Customer: [...]]]> http://www.mediasalestoday.com/archives/6552/feed 2 http://www.mediasalestoday.com/archives/2415 http://www.mediasalestoday.com/archives/2415#comments Fri, 05 Mar 2010 08:00:14 +0000 Michelle OBrien http://www.mediasalestoday.com/?p=2415 The American Association of Advertising Agencies annual conference was held this week, and featured some big names talking about advertising and media today and in the future. Topics included changing up the TV cost-per-rating point model and the idea that tablets may save print media.]]> http://www.mediasalestoday.com/archives/2415/feed 0 http://www.mediasalestoday.com/archives/1225 http://www.mediasalestoday.com/archives/1225#comments Fri, 10 Jul 2009 08:00:43 +0000 Michelle OBrien http://www.mediasalestoday.com/?p=1225 Baby Boomers are the largest group of consumers and generate 41% of all disposable income, but advertisers are still chasing the 18-34 year olds and fail to reach the over 50 crowd effectively.]]> http://www.mediasalestoday.com/archives/1225/feed 1