http://www.mediasalestoday.com Insights+Ideas for Media Advertising Sales Professionals Wed, 08 Feb 2012 09:00:12 +0000 en hourly 1 http://wordpress.org/?v=3.3 http://www.mediasalestoday.com/archives/2406 http://www.mediasalestoday.com/archives/2406#comments Wed, 03 Mar 2010 08:00:37 +0000 Michelle OBrien http://www.mediasalestoday.com/?p=2406 Despite increased belief in the future of 30-second television ads, advertisers question TV's effectiveness and are dissatisfied with measurement. According to the joint ANA and Forrester Research survey of more than one hundred national advertisers, marketers also want to be able to target television ads, but don't want to pay extra for that ability.]]> http://www.mediasalestoday.com/archives/2406/feed 0 http://www.mediasalestoday.com/archives/2388 http://www.mediasalestoday.com/archives/2388#comments Fri, 26 Feb 2010 09:00:45 +0000 Courtney Huckabay http://www.mediasalestoday.com/?p=2388 HOT lead: Kraft, P&G and General Mills are upping their marketing budgets! Word on the street is that they're comin' out -- guns blazin' -- to fight off those private-label competitors. And they need you now more than ever. They're going BIG with investments in advertising, in-store promotion, shelf signage, coupons and packaging.]]> http://www.mediasalestoday.com/archives/2388/feed 0