Thursday, March 18th, 2010

All Posts Tagged With: "ad-ology"

Now Good News for TV: Daily Viewing Time Continues to Rise

More media usage numbers from Nielsen show U.S. TV viewers increased their consumption again last year, setting another record for time watched. According to the data, the average U.S viewer watched 4 hours and 49 minutes of television per day during the 2008-2009 season, up 1.45 or 4 minutes from the previous season and up 20% in the last ten years.

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13Nov2009 | Michelle OBrien | 1 comment | Continued

Spas and Salons Need to Get Social: Younger Demographics Influenced by Social Media

A new Media Influence on Consumer Choice report says 57% of 18 to 24 year olds and 48.5% of 25 to 34 year olds say social media influenced their choice of a hair salon/barber or day spa. The Ad-ology Research report also found that 37% of 18 to 24 year olds were influenced by social networks.

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1Jul2009 | Michelle OBrien | 0 comments | Continued

HERE’S PROOF! Reduced Advertising During Recession Negatively Impacts Consumer Perception

More than 48% of U.S. adults believe that a lack of advertising by a retail store, bank or auto dealership during a recession indicates the business must be struggling. Likewise, a vast majority perceives businesses that continue to advertise as being competitive or committed to doing business.

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15May2009 | Michelle OBrien | 3 comments | Continued

New Study: Women More Likely to Choose Pharmacy by Location, Convenience

Sixty-eight percent of women choose a pharmacy based on convenience/location compared to only 48% of men, according to the Spring 2009 Ad-ology Media Influence on Consumer Choice survey.

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26Mar2009 | Michelle OBrien | 0 comments | Continued

Survey Shows Blogs, Online Product Reviews Significantly Influence Mobile Phone Purchases

According to the Fall 2008 Ad-ology Media Influence on Consumer Choice survey, 60.5 percent of U.S. consumers who recently purchased a mobile or wireless phone said online product reviews and user comments had some or significant influence on their purchase decision. Nearly 30 percent also rated information from blogs with the same level of influence.

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