Media Sales Today

Sixty-eight percent of women choose a pharmacy based on convenience/location compared to only 48% of men, according to the Spring 2009 Ad-ology Media Influence on Consumer Choice survey.

Looking forward to 2009, more than a quarter of recently surveyed small business owners plan to spend more on advertising, and another 60% plan to spend about the same as in 2008. The Ad-ology Small Business Marketing Outlook survey found that small business owners are cautiously optimistic going into 2009. While 25% stated they are fearful about the current economic situation and 58% are concerned, 83% expect 2009 sales to be up or about the same as 2008.

  Nearly 80 percent of recent home computer and computer accessory buyers rated brand name as an important or very important factor in their buying decision, according to the Fall 2008 Ad-ology Media Influence on Consumer Choice survey. The survey also found that online media increasingly influences buyers. A majority of respondents said they were [...]

  Westerville, OH, November 24, 2008 – A surprising 70% of recent video game/game systems buyers reported some or significant influence from television and 54% reported influence from online video, according to the Fall 2008 Ad-ology Media Influence on Consumer Choice survey. Nearly half of consumers 18 to 24 years old (48.5%) purchased video game [...]

  Westerville, OH, November 13, 2008 – Three-quarters of recent television, audio, and home theater equipment purchasers ranked online product reviews and comments from other shoppers as having some or significant influence on their buying decision, according to the Fall 2008 Ad-ology Media Influence on Consumer Choice survey. Consumers were also influenced by information from [...]

  Desire for Product Safety, Educational Toys Shows Opportunity for Independent Toy Stores More than half of recent toy purchasers rank manufacturer and store websites as having some influence on their buying decision, according to the Fall 2008 Ad-ology Media Influence on Consumer Choice survey. Product reviews and other information and advertising found online also [...]

  Manufacturer and store Web sites have significant influence on jewelry and watch purchases, according to the Fall 2008 Ad-ology Media Influence on Consumer Choice survey. Nearly half of respondents say manufacturer Web sites have some or significant influence on their jewelry or watch purchase, and 43.4 percent say the same about jeweler or retailer [...]