Media Sales Today

To make up for revenue shortfalls from the loss of landlines and to eke more revenue out of each subscriber, telecom and cable companies are offering consumers new ways to manage their home systems while they are at work or on vacation. These systems allow homeowners to control lights, thermostats and cameras remotely. Reps can increase sales by talking to service providers about educating consumers on the new technology through ad campaigns.

As our culture changes, more consumers plan to update their wills to reflect new needs such as caring for aging parents, for favorite pets and for their digital assets. But many people fail to contact their attorney to make these changes. Sales reps can increase sales by reminding attorneys to promote their expertise in estate planning.

It’s been nearly 2 years since the disaster in the Gulf of Mexico tainted the reputation of seafood from that region. To improve the image of Gulf seafood, BP has allocated $50 million for new marketing campaigns. Reps can contact the organizations handling these campaigns or discuss the efforts with local seafood markets that may want to promote their offerings of Gulf seafood.

To combat declining sales of high-end cameras, manufacturers are rolling out new models with the latest technology. Mirrorless cameras are easier to use and have been selling well to women. Reps can increase sales by asking their retailers if they are carrying the new mirrorless cameras and accessories.

Americans are still making their pets the center of family attention. But, the recent recession forced some consumers to stop bringing their dogs and cats to the vet for regular checkups. This shift in consumer behavior resulted in a revenue drop for vets who are now being encouraged to roll out more marketing campaigns to increase business.

Many analysts believe the greeting card industry is experiencing a long slow decline. Some manufacturers, such as American Greetings, are developing cards with new features to excite consumers. This company provides a formal co-op plan for retailers and reps can remind their accounts that partial funding for their ad new campaigns may be available.

Earth Day, coming up on April 22, is not generally thought of as a blockbuster retailing event. But, marketers of all kinds who want to show off their green sides can generate customer loyalty, goodwill, and some revenue with the right kinds of promotions. Reps should make calls this week in order to sell advertising in time for Earth Day.