All Posts Tagged With: "Ad Opportunity"
Ad Opportunity: Credit Card Companies Targeting a New Kind of Consumer
The credit card industry has long marketed to consumers who wanted to buy now and pay later, sometimes much later, for goods and services. Over time, credit card companies hiked interest rates and fees to increase profits. But these practices resulted in restrictive legislation which went into effect in February 2010. As a result, credit card companies can no longer apply the highest interest rates to all outstanding balances and they cannot frequently shift payment due dates. The new legislation and the high rate of defaults on payments by consumers who are mired in debt are leading companies to market to the kind of consumer they long ignored – the one who pays off the card balance every month.
Ad Opportunity: Video Game Industry Marketing Schedule to Change
The video game industry is looking to change the way games are marketed and released. Historically, key players such as Take-Two, Square Enix Holdings and Sony Corp. have released games late in the year and targeted the holiday gift market. But following a period of slowing sales in 2009, these companies may begin to launch games throughout the calendar year.
Ad Opportunity: Services Grow to Help Stem Surging Identity Theft
Identify theft continues to grow. In 2009, over $54 billion of fraudulent activity linked to identity theft was reported. This level represented a 12.5% rise over the 2008 level of $48 billion. At least 11.1 million consumers, or 4.8% of the population, experienced identity theft in 2009 according to the most recent report by Javelin Strategy and Research.
Ad Opportunity: New Demographics and Higher Education
Colleges and universities have long relied on the traditional recent high-school graduate to populate their lecture halls. However, from now until 2017-2018, the number of high-school graduates is predicted to drop. Some regions, such as the Northeast, expect to see annual drops of 1% in the potential pool of traditional students while the South may actually see a rise in the number of annual high school graduates.
Ad Opportunity: Baseball Fans and Green Grass
Opening day is weeks away but some baseball fans will soon notice they have a chance to make their lawns look just as nice as the grass on the diamond at their favorite ballpark. This year, The Scotts Company, LLC is the “Official Lawn Care Company of Major League Baseball.” According to press releases, Scotts will be selling branded grass seed and fertilizer that has been specially formulated to match what fans see in their ballparks.
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