Media Sales Today

While some traditional local media have taken a hit in the current economy, overall local ad spending is projected to increase led by higher digital ad spending.

Looking at 2010 advertising sales revenue projections by sector, sales managers expect increased growth in healthcare, retail and restaurant. More than a third predict increased revenue from the auto industry, up more than two and a half times over 2009 expectations.

  Advertising professionals – both ad sales managers and their account executives out on the streets  – are expecting positive revenue growth in 2010 as the economy and the ad market continues to recover.  Eighty-one percent of advertising sales managers and 91% of account executives expect revenue growth in 2010 versus 2009. According to the [...]

A new report by SNL Kagan predicts local television ad revenue will grow 5% to 7% in 2010, and says that number may end up higher if the automotive and political categories fare well.

The end of the year brought a flurry of predictions about ad sales in 2010, and already at least one of those forecasts of has revised to show a slightly more optimistic outlook. Interpublics Magna unit (via MediaBuyerPlanner) has upgraded their official estimate for 2010, and now expect ad revenues to be flat for the year, not down 1.3% as previously predicted.

So I ran across a rather interesting Advertising Age article this week, and was dumbstruck that no one had thought of this idea before. Obituaries on the television. Brilliant!

Surprisingly enough, it looks like ad revenue from the silver screen actually rose in 2008. At least at 82% of the movie theaters in the U.S. That’s how many belong to the Cinema Advertising Council, which released the results from its annual spending survey. The exact increase was 5.8%, or up $571 million, from 2007.