Media Sales Today

As the new year begins, signs point to an improving economy and ad sales forecasts are looking up. According to the 2011 Local Ad Sales Forecast advertising sales managers and account executives also have a positive outlook, with both groups predicting ad revenue growth this year.

  Looking beyond economic conditions, sales managers cited staff concerns – not competitive pressures – as their biggest challenge in reaching 2010 goals. Fifty-one percent of managers cited “motivating salespeople outside their comfort zone” as their biggest challenge. Sales Manager Challenges Advertising account executives continue to view competition from other media in their market as [...]