Media Sales Today

For newspaper publishers, traditional print demand from advertisers continues to slow. This industry is making headway in the online market with some well-known names now appearing in the Top 50 online sites. And as we approach the fourth quarter, newspaper publishers will be aggressively courting marketers in specific industries with their best proposals for both online and traditional formats.

The ad market is back in a big way. This good news comes from the just released Highlights and Insights report issued by CMO Survey in conjunction with Duke’s Fuqua School of Business and the American Marketing Association. The report contains keen insights about big company marketing plans for the next 12 months – by sector and by business type.

The ad market has been slowly recovering this year. Many analysts expect to see stronger growth in 2011. This includes Borrell Associates which has just come out with its 2011 forecast. The research concern is predicting a total U.S. ad market of $238.6 billion in 2011 which represents an increase of about 5% over this year.

While industry experts have been predicting a general recovery in the U.S. ad market this year, Anthony J. DiClemente, a New York-based analyst with Barclays, gets specific. In his latest forecast, DiClemente is looking for an overall 3.5% rise in this sector.