Media Sales Today » ad sales outlook http://www.mediasalestoday.com Insights+Ideas for Media Advertising Sales Professionals Wed, 08 Feb 2012 09:00:12 +0000 en hourly 1 http://wordpress.org/?v=3.3 Newspaper Publishers to Emphasize Online as Print Erodes http://www.mediasalestoday.com/archives/6173 http://www.mediasalestoday.com/archives/6173#comments Tue, 13 Sep 2011 19:51:17 +0000 Kathy Crosett http://www.mediasalestoday.com/?p=6173 For newspaper publishers, traditional print demand from advertisers continues to slow. This industry is making headway in the online market with some well-known names now appearing in the Top 50 online sites. And as we approach the fourth quarter, newspaper publishers will be aggressively courting marketers in specific industries with their best proposals for both online and traditional formats.]]> http://www.mediasalestoday.com/archives/6173/feed 0 Marketers’ Growing Optimism Points to Jump in Ad Spending http://www.mediasalestoday.com/archives/4672 http://www.mediasalestoday.com/archives/4672#comments Tue, 15 Feb 2011 07:08:53 +0000 Kathy Crosett http://www.mediasalestoday.com/?p=4672 The ad market is back in a big way. This good news comes from the just released Highlights and Insights report issued by CMO Survey in conjunction with Duke’s Fuqua School of Business and the American Marketing Association. The report contains keen insights about big company marketing plans for the next 12 months – by sector and by business type.]]> http://www.mediasalestoday.com/archives/4672/feed 1 2011 Online Ad Market Due to Increase http://www.mediasalestoday.com/archives/3461 http://www.mediasalestoday.com/archives/3461#comments Wed, 25 Aug 2010 12:05:44 +0000 Kathy Crosett http://www.mediasalestoday.com/?p=3461 The ad market has been slowly recovering this year. Many analysts expect to see stronger growth in 2011. This includes Borrell Associates which has just come out with its 2011 forecast. The research concern is predicting a total U.S. ad market of $238.6 billion in 2011 which represents an increase of about 5% over this year.]]> http://www.mediasalestoday.com/archives/3461/feed 0 Analysts Predict 3.5% Rise in U.S. 2010 Ad Market http://www.mediasalestoday.com/archives/2234 http://www.mediasalestoday.com/archives/2234#comments Wed, 03 Feb 2010 06:01:38 +0000 Kathy Crosett http://www.mediasalestoday.com/?p=2234 While industry experts have been predicting a general recovery in the U.S. ad market this year, Anthony J. DiClemente, a New York-based analyst with Barclays, gets specific. In his latest forecast, DiClemente is looking for an overall 3.5% rise in this sector.]]> http://www.mediasalestoday.com/archives/2234/feed 0