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	<title>Media Sales Today &#187; ad spend outlook</title>
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		<title>Outlook Good for Digital OOH; +13% Through 2013 Projected</title>
		<link>http://www.mediasalestoday.com/archives/1865</link>
		<comments>http://www.mediasalestoday.com/archives/1865#comments</comments>
		<pubDate>Wed, 18 Nov 2009 08:00:00 +0000</pubDate>
		<dc:creator>Michelle OBrien</dc:creator>
				<category><![CDATA[+Out-of-Home]]></category>
		<category><![CDATA[ad spend outlook]]></category>
		<category><![CDATA[digital ooh]]></category>
		<category><![CDATA[Research]]></category>

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		<description><![CDATA[<br/>Digital out-of-home advertising has fared pretty well through the recent economic environment, and early estimates for 2010 have been positive.  Now a new BIA/Kelsey report (via MediaBuyerPlanner) confirms what the industry has been saying:  digital out-of-home spending will 'skyrocket' in coming years.  In fact, BIA/Kelsey is predicting spending will increase at an annual rate of 13.5%, going from $2.2 billion in 2009 to $3.7 billion in 2013.]]></description>
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