All Posts Tagged With: "Advertising"
Small Businesses Say Ad Budget Cuts Hurt Business
A new Fed Ex Office survey shows that nearly one-third of businesses who cut advertising budgets in 2009 say it had a negative or extremely negative impact on their business results.
SMBs: Watch Out for These Online Marketing Mistakes
Interest in and use of online marketing continues to grow. According to the Ad-ology Small Business Marketing Forecast, 71 percent of small businesses surveyed plan to increase online advertising spending in 2010. Many of these businesses are new to online advertising, and may make online mistakes. In “Local Online Advertising For Dummies” (yes, there really is a Dummies book for everything), Court Cunningham lists ten local online marketing mistakes.
Magazine Ads Pages Still Down, But Improving
Last year was tough on the magazine industry, with over 400 titles going online only or ceasing publication entirely. Ad pages aren’t rebounding yet, and it looks like 2010 will be another challenging year. However the numbers are slightly better – meaning they’re not quite as bad as last year – and that may be [...]
The Future of Media? TV Measured in CPMs, Tablets Save Print
The American Association of Advertising Agencies annual conference was held this week, and featured some big names talking about advertising and media today and in the future. Topics included changing up the TV cost-per-rating point model and the idea that tablets may save print media.
TV Ads: Advertisers Question Effectiveness, Measurement, Want More Targeted Ads
Despite increased belief in the future of 30-second television ads, advertisers question TV’s effectiveness and are dissatisfied with measurement. According to the joint ANA and Forrester Research survey of more than one hundred national advertisers, marketers also want to be able to target television ads, but don’t want to pay extra for that ability.
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