Media Sales Today

The recession continues to affect consumer behavior, and changing consumer habits mean businesses may need to revisit their target audiences and adjust their advertising.

The future holds challenges for the broadcast television industry. While panelists at last week’s discussion of Columbus, Ohio broadcast TV leadership highlighted their concerns about what lies ahead, they also shared their views on how to turn those challenges into opportunities, namely through providing good content.

Over and over again, advertisers make the same mistakes and are left wondering why their ads aren’t effective. Roy Williams, author of The Wizard of Ads, offers a to-the-point and concise list of the top mistakes advertisers make, and how they can be avoided.

A new Fed Ex Office survey shows that nearly one-third of businesses who cut advertising budgets in 2009 say it had a negative or extremely negative impact on their business results.

Interest in and use of online marketing continues to grow. According to the Ad-ology Small Business Marketing Forecast, 71 percent of small businesses surveyed plan to increase online advertising spending in 2010. Many of these businesses are new to online advertising, and may make online mistakes. In “Local Online Advertising For Dummies” (yes, there really is a Dummies book for everything), Court Cunningham lists ten local online marketing mistakes.

  Last year was tough on the magazine industry, with over 400 titles going online only or ceasing publication entirely. Ad pages aren’t rebounding yet, and it looks like 2010 will be another challenging year. However the numbers are slightly better – meaning they’re not quite as bad as last year – and that may [...]

The American Association of Advertising Agencies annual conference was held this week, and featured some big names talking about advertising and media today and in the future. Topics included changing up the TV cost-per-rating point model and the idea that tablets may save print media.