http://www.mediasalestoday.com Insights+Ideas for Media Advertising Sales Professionals Wed, 08 Feb 2012 09:00:12 +0000 en hourly 1 http://wordpress.org/?v=3.3 http://www.mediasalestoday.com/archives/6771 http://www.mediasalestoday.com/archives/6771#comments Wed, 16 Nov 2011 09:00:45 +0000 Michelle OBrien http://www.mediasalestoday.com/?p=6771 The recession continues to affect consumer behavior, and changing consumer habits mean businesses may need to revisit their target audiences and adjust their advertising.]]> http://www.mediasalestoday.com/archives/6771/feed 1 http://www.mediasalestoday.com/archives/6343 http://www.mediasalestoday.com/archives/6343#comments Thu, 22 Sep 2011 07:33:38 +0000 Jessica Helinski http://www.mediasalestoday.com/?p=6343 The future holds challenges for the broadcast television industry. While panelists at last week’s discussion of Columbus, Ohio broadcast TV leadership highlighted their concerns about what lies ahead, they also shared their views on how to turn those challenges into opportunities, namely through providing good content.]]> http://www.mediasalestoday.com/archives/6343/feed 1 http://www.mediasalestoday.com/archives/4247 http://www.mediasalestoday.com/archives/4247#comments Wed, 15 Dec 2010 22:03:42 +0000 Jessica Helinski http://www.mediasalestoday.com/?p=4247 Over and over again, advertisers make the same mistakes and are left wondering why their ads aren’t effective. Roy Williams, author of The Wizard of Ads, offers a to-the-point and concise list of the top mistakes advertisers make, and how they can be avoided. ]]> http://www.mediasalestoday.com/archives/4247/feed 1 http://www.mediasalestoday.com/archives/3073 http://www.mediasalestoday.com/archives/3073#comments Wed, 30 Jun 2010 08:00:34 +0000 Michelle OBrien http://www.mediasalestoday.com/?p=3073 A new Fed Ex Office survey shows that nearly one-third of businesses who cut advertising budgets in 2009 say it had a negative or extremely negative impact on their business results. ]]> http://www.mediasalestoday.com/archives/3073/feed 1 http://www.mediasalestoday.com/archives/2919 http://www.mediasalestoday.com/archives/2919#comments Wed, 02 Jun 2010 08:00:08 +0000 Michelle OBrien http://www.mediasalestoday.com/?p=2919 Interest in and use of online marketing continues to grow. According to the Ad-ology Small Business Marketing Forecast, 71 percent of small businesses surveyed plan to increase online advertising spending in 2010. Many of these businesses are new to online advertising, and may make online mistakes. In "Local Online Advertising For Dummies" (yes, there really is a Dummies book for everything), Court Cunningham lists ten local online marketing mistakes. ]]> http://www.mediasalestoday.com/archives/2919/feed 0 http://www.mediasalestoday.com/archives/2500 http://www.mediasalestoday.com/archives/2500#comments Wed, 24 Mar 2010 08:00:21 +0000 Michelle OBrien http://www.mediasalestoday.com/?p=2500   Last year was tough on the magazine industry, with over 400 titles going online only or ceasing publication entirely. Ad pages aren’t rebounding yet, and it looks like 2010 will be another challenging year. However the numbers are slightly better – meaning they’re not quite as bad as last year – and that may [...]]]> http://www.mediasalestoday.com/archives/2500/feed 0 http://www.mediasalestoday.com/archives/2415 http://www.mediasalestoday.com/archives/2415#comments Fri, 05 Mar 2010 08:00:14 +0000 Michelle OBrien http://www.mediasalestoday.com/?p=2415 The American Association of Advertising Agencies annual conference was held this week, and featured some big names talking about advertising and media today and in the future. Topics included changing up the TV cost-per-rating point model and the idea that tablets may save print media.]]> http://www.mediasalestoday.com/archives/2415/feed 0 http://www.mediasalestoday.com/archives/2406 http://www.mediasalestoday.com/archives/2406#comments Wed, 03 Mar 2010 08:00:37 +0000 Michelle OBrien http://www.mediasalestoday.com/?p=2406 Despite increased belief in the future of 30-second television ads, advertisers question TV's effectiveness and are dissatisfied with measurement. According to the joint ANA and Forrester Research survey of more than one hundred national advertisers, marketers also want to be able to target television ads, but don't want to pay extra for that ability.]]> http://www.mediasalestoday.com/archives/2406/feed 0 http://www.mediasalestoday.com/archives/1935 http://www.mediasalestoday.com/archives/1935#comments Wed, 02 Dec 2009 08:00:02 +0000 Michelle OBrien http://www.mediasalestoday.com/?p=1935 More advertising executives plan to increase their ad spending over the next twelve months than decrease it, according to the latest Advertiser Optimism Report (via marketingcharts.com).]]> http://www.mediasalestoday.com/archives/1935/feed 0 http://www.mediasalestoday.com/archives/1272 http://www.mediasalestoday.com/archives/1272#comments Wed, 22 Jul 2009 08:00:19 +0000 Michelle OBrien http://www.mediasalestoday.com/?p=1272 Are you familiar with the term inattentional blindness? It's when someone can't see something that's actually there, usually due to the fact that they're focused on something else. And it might be why so much online advertising doesn't work.]]> http://www.mediasalestoday.com/archives/1272/feed 3