All Posts Tagged With: "baby boomers"
Integrated Campaigns Are the Way to Reach Boomers
There’s been a lot of talk lately about advertisers shifting money from traditional media to online and interactive advertising. While these newer medias are experiencing huge growth, advertisers need to balance new and old when trying to reach the Baby Boomer demographic.
5Aug2009 | Michelle OBrien | 0 comments | Continued
They May Be Older, but They’ve Got the $$
Baby Boomers are the largest group of consumers and generate 41% of all disposable income, but advertisers are still chasing the 18-34 year olds and fail to reach the over 50 crowd effectively.
10Jul2009 | Michelle OBrien | 1 comment | Continued









