Media Sales Today

Effective advertising appeals to a consumer. It answers a question or tells them how to fulfill a need, and successful brands know how to connect with their target audience. Recent research shows the lucrative Boomer audience likes brands that make them feel ‘youthful.’

There’s been a lot of talk lately about advertisers shifting money from traditional media to online and interactive advertising. While these newer medias are experiencing huge growth, advertisers need to balance new and old when trying to reach the Baby Boomer demographic.

Baby Boomers are the largest group of consumers and generate 41% of all disposable income, but advertisers are still chasing the 18-34 year olds and fail to reach the over 50 crowd effectively.