Media Sales Today » baby boomers http://www.mediasalestoday.com Insights+Ideas for Media Advertising Sales Professionals Tue, 07 Sep 2010 06:01:26 +0000 en hourly 1 http://wordpress.org/?v=3.0.1 Integrated Campaigns Are the Way to Reach Boomers http://www.mediasalestoday.com/archives/1353 http://www.mediasalestoday.com/archives/1353#comments Wed, 05 Aug 2009 08:00:24 +0000 Michelle OBrien http://www.mediasalestoday.com/?p=1353 There's been a lot of talk lately about advertisers shifting money from traditional media to online and interactive advertising. While these newer medias are experiencing huge growth, advertisers need to balance new and old when trying to reach the Baby Boomer demographic.]]> http://www.mediasalestoday.com/archives/1353/feed 0 They May Be Older, but They’ve Got the $$ http://www.mediasalestoday.com/archives/1225 http://www.mediasalestoday.com/archives/1225#comments Fri, 10 Jul 2009 08:00:43 +0000 Michelle OBrien http://www.mediasalestoday.com/?p=1225 Baby Boomers are the largest group of consumers and generate 41% of all disposable income, but advertisers are still chasing the 18-34 year olds and fail to reach the over 50 crowd effectively.]]> http://www.mediasalestoday.com/archives/1225/feed 1