http://www.mediasalestoday.com Insights+Ideas for Media Advertising Sales Professionals Wed, 08 Feb 2012 09:00:12 +0000 en hourly 1 http://wordpress.org/?v=3.3 http://www.mediasalestoday.com/archives/5355 http://www.mediasalestoday.com/archives/5355#comments Wed, 18 May 2011 02:48:35 +0000 Michelle OBrien http://www.mediasalestoday.com/?p=5355 Effective advertising appeals to a consumer. It answers a question or tells them how to fulfill a need, and successful brands know how to connect with their target audience. Recent research shows the lucrative Boomer audience likes brands that make them feel 'youthful.']]> http://www.mediasalestoday.com/archives/5355/feed 0 http://www.mediasalestoday.com/archives/1353 http://www.mediasalestoday.com/archives/1353#comments Wed, 05 Aug 2009 08:00:24 +0000 Michelle OBrien http://www.mediasalestoday.com/?p=1353 There's been a lot of talk lately about advertisers shifting money from traditional media to online and interactive advertising. While these newer medias are experiencing huge growth, advertisers need to balance new and old when trying to reach the Baby Boomer demographic.]]> http://www.mediasalestoday.com/archives/1353/feed 0 http://www.mediasalestoday.com/archives/1225 http://www.mediasalestoday.com/archives/1225#comments Fri, 10 Jul 2009 08:00:43 +0000 Michelle OBrien http://www.mediasalestoday.com/?p=1225 Baby Boomers are the largest group of consumers and generate 41% of all disposable income, but advertisers are still chasing the 18-34 year olds and fail to reach the over 50 crowd effectively.]]> http://www.mediasalestoday.com/archives/1225/feed 1