Media Sales Today

Back-to-school is on the brain – at least it is for the parents. With tight budgets, high gas prices and summer vacations to pay for, parents are turning to the web to find the best BTS deals. Even if they’re not making all their purchases online, they are price-shopping there and the Internet is precisely where your clients need to be.

Ahhhh. One of my favorite times of the year. Back to school. Notebooks in every color, pens just waiting to let the ink run wild on a legal pad, new backpacks for throwing around. I will admit it: I am a total nerd for school supplies. I like to walk into Staples or Office Max or Target this time of year just to admire the neatly stacked binders, the endless rows of packaged pencils, calculators, paper clips — oh my! Just the SMELL of all things new and plastic takes me back to that butterflies-in-the-belly feeling of a new school year, new teachers, new subjects, new friends, new crushes approaching.