Friday, Sep 03, 2010

All Posts Tagged With: "Broadcast"

Sell Summertime Scripted Shows — Advertisers Want Them

Sshhhh. I’ve got a secret for you. Advertisers want to buy time during scripted shows, not reality shows. “What?” You gasp. “I know,” I whisper back. Media buyers are reporting a small, slow shift in the paradigm.

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16Jul2010 | Courtney Huckabay | 1 comment | Continued

Advertisers Gobbling Up Broadcast Spots Again

It looks like broadcast advertising is making a comeback — as indicated by early commitments. Advertising Age estimates that advertisers have ponied up between $8.1 and $8.7 billion among the 5 networks. The spending is a gain from last year, and the amount of time bought increased from 2009.

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18Jun2010 | Courtney Huckabay | 1 comment | Continued

New “Media Sales Mobile” Smartphone App Delivers Local, Advertising Information to Media Sales Reps

AdMall announced today the availability of the Media Sales Mobile app, designed specifically for media advertising sales professionals. Media Sales Mobile features advertising opportunities, local prospect lists and nearby demographics, consultative sales tips and conversation starters.

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4May2010 | Michelle OBrien | 0 comments | Continued

Automotive Boosts Revised Revenue Forecasts for Most Media

Can you stand one more advertising revenue forecast? The first quarter has just ended, and revised 2010 forecasts are popping up. A new forecast from Barclays Capital has ad revenue numbers for some traditional media types being revised up instead of down for the first time in several quarters.

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2Apr2010 | Michelle OBrien | 1 comment | Continued

Everybody Wants to be on TV — even the Dead

So I ran across a rather interesting Advertising Age article this week, and was dumbstruck that no one had thought of this idea before. Obituaries on the television. Brilliant!

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