Media Sales Today

I was just reading an “AdAge” article about anti-smoking campaigns that work! I find it refreshing to know that quitting rates increase the more that ads are splashed all over us. Also good news for you! Two major anti-tobacco pushes are headed our way in the coming months. Also good for you!

More good news on the ad revenue front: If advertisers and marketers do what they say they will, advertising spending should continue to grow this year – and not just in digital and mobile. Just released survey results from Advertiser Perceptions show advertisers and marketers are more optimistic about increasing their ad spending than at any time during the past four years.

A new study from SNL Kagan says advertising is “on the road to recovery,” predicting the total market up 2.8 percent to $210.5 billion in 2010. By media, the study forecasts increases for mobile, broadcast TV and Internet.

I know you hear it. I know you hate it. I know you’re tired of the whining. Your prospects and clients are saying, “TV advertising is A LOT of money.” Or, “I don’t have the money to WASTE on TV ads.” So here’s how you help them NOT waste their money.

More advertising executives plan to increase their ad spending over the next twelve months than decrease it, according to the latest Advertiser Optimism Report (via marketingcharts.com).