Media Sales Today

The July Media Sales Monthly is now available! This video briefing is designed for media advertising sales pros. This month’s video includes a new car sales forecast, ad opportunities with community colleges today, and help on getting around budgets when trying to make a sale.

Landy Chase, sales expert and recent contributor to RainToday, has a fresh new perspective on budgets. Rather than accepting budgets as a limit on spending, Chase suggests viewing them as merely “guidelines.”

Expectations are up for cable advertising budgets, with about 30 percent of ad executives expecting increased budgets on top cable networks in the next twelve months. That number is up from 21 percent last year.

Sales may be tough to come by lately not because your services aren’t wanted, but because budgets are being slashed left and right.

Some marketing myth-busting found in ARF’s batch of studies that you can use to close those clients stuck in the dark ages.