All Posts Tagged With: "cable"
May 2010 Media Sales Monthly
The May 2010 Media Sales Monthly video briefing features the CMO Council State of Marketing report, info on the increased sale of consumer electronics products by drug stores, the best way for local attractions to reach consumers, and tips on how to keep the sales process going.
New “Media Sales Mobile” Smartphone App Delivers Local, Advertising Information to Media Sales Reps
AdMall announced today the availability of the Media Sales Mobile app, designed specifically for media advertising sales professionals. Media Sales Mobile features advertising opportunities, local prospect lists and nearby demographics, consultative sales tips and conversation starters.
Expanded Creative Services Add Value
Newspapers, radio stations, TV and cable companies have always helped smaller advertisers create ads. Now there’s a trend developing with some of the biggest media companies are creating custom advertising for clients – advertising that can also be used with other media properties.
Americans Still Love Local TV News
It seems like we’re inundated with information, but based on recent numbers from the Pew Internet and American Life Project, Americans like multiple sources of information. More than 90 percent of Americans surveyed say they use multiple platforms every day to get the news, but local TV news remains the most popular of all sources.
Automotive Boosts Revised Revenue Forecasts for Most Media
Can you stand one more advertising revenue forecast? The first quarter has just ended, and revised 2010 forecasts are popping up. A new forecast from Barclays Capital has ad revenue numbers for some traditional media types being revised up instead of down for the first time in several quarters.
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