http://www.mediasalestoday.com Insights+Ideas for Media Advertising Sales Professionals Tue, 07 Feb 2012 06:19:51 +0000 en hourly 1 http://wordpress.org/?v=3.3 http://www.mediasalestoday.com/archives/6321 http://www.mediasalestoday.com/archives/6321#comments Wed, 21 Sep 2011 18:55:44 +0000 Jessica Helinski http://www.mediasalestoday.com/?p=6321 Social media was a hot topic during last week’s panel discussion of Columbus, Ohio broadcast TV leadership. Integration of social media, as well as mobile devices, are two of the methods local stations are using to bring audiences back to their websites and their channels on the bigger screen.]]> http://www.mediasalestoday.com/archives/6321/feed 0 http://www.mediasalestoday.com/archives/6218 http://www.mediasalestoday.com/archives/6218#comments Mon, 19 Sep 2011 20:49:31 +0000 Jessica Helinski http://www.mediasalestoday.com/?p=6218 Whether it is through a television screen or a smartphone app, panelists voiced the importance of connecting with the community during the a panel discussion of Columbus, Ohio broadcast TV leadership last Friday.]]> http://www.mediasalestoday.com/archives/6218/feed 1 http://www.mediasalestoday.com/archives/6095 http://www.mediasalestoday.com/archives/6095#comments Fri, 02 Sep 2011 09:00:19 +0000 Michelle OBrien http://www.mediasalestoday.com/?p=6095 A Wall Street Journal report this week predicts national spending on cable advertising will end the year up 12%. While questions remain about the stability of the economy overall, analysts still expect overall growth in the U.S. ad market to be 2% for the year.]]> http://www.mediasalestoday.com/archives/6095/feed 0 http://www.mediasalestoday.com/archives/5808 http://www.mediasalestoday.com/archives/5808#comments Thu, 28 Jul 2011 21:00:27 +0000 Michelle OBrien http://www.mediasalestoday.com/?p=5808 In December 2010, nearly 95 percent of advertising sales managers projected increased ad revenue in 2011, but a new study shows 76 percent now anticipate increases, and with much lower overall expectations. According to the mid-year update of the AdMall 2011 Local Advertising Sales Forecast, just 1.5 percent of these ad managers anticipated a decline in sales coming into the year, now 16.1 percent project lower numbers.]]> http://www.mediasalestoday.com/archives/5808/feed 2 http://www.mediasalestoday.com/archives/5582 http://www.mediasalestoday.com/archives/5582#comments Wed, 22 Jun 2011 09:00:46 +0000 Michelle OBrien http://www.mediasalestoday.com/?p=5582 Just released numbers show that for first quarter 2011 the overall U.S. ad economy grew 4.4 percent. While that is a slower pace than in previous quarters, it's still good news. See the first quarter numbers by media type. ]]> http://www.mediasalestoday.com/archives/5582/feed 1 http://www.mediasalestoday.com/archives/5099 http://www.mediasalestoday.com/archives/5099#comments Wed, 13 Apr 2011 08:00:17 +0000 Michelle OBrien http://www.mediasalestoday.com/?p=5099 The latest advertising spending forecast shows an expected overall increase in U.S. advertising dollars of 2.5 percent in 2011. Industries expected to increase spending are financial, retail and automotive. While an increase of any size is welcome after the past few years, this latest report predicts it will be several years before spending returns to pre-recession levels.]]> http://www.mediasalestoday.com/archives/5099/feed 0 http://www.mediasalestoday.com/archives/4947 http://www.mediasalestoday.com/archives/4947#comments Fri, 18 Mar 2011 09:00:43 +0000 Michelle OBrien http://www.mediasalestoday.com/?p=4947 Expectations are up for cable advertising budgets, with about 30 percent of ad executives expecting increased budgets on top cable networks in the next twelve months. That number is up from 21 percent last year. ]]> http://www.mediasalestoday.com/archives/4947/feed 0 http://www.mediasalestoday.com/archives/4440 http://www.mediasalestoday.com/archives/4440#comments Wed, 19 Jan 2011 08:00:45 +0000 Michelle OBrien http://www.mediasalestoday.com/?p=4440 Small business owners are increasingly optimistic and plan higher ad spending for 2011, according to numbers from Ad-ology’s 2011 Small Business Marketing Forecast. This is the third year for the study, and in addition to increased optimism about the economy overall and their potential sales for this year, results show 46 percent plan increased ad budgets this year, compared to 29.1 percent who said the same for 2009. ]]> http://www.mediasalestoday.com/archives/4440/feed 1 http://www.mediasalestoday.com/archives/2814 http://www.mediasalestoday.com/archives/2814#comments Tue, 11 May 2010 09:35:16 +0000 Michelle OBrien http://www.mediasalestoday.com/?p=2814 The May 2010 Media Sales Monthly video briefing features the CMO Council State of Marketing report, info on the increased sale of consumer electronics products by drug stores, the best way for local attractions to reach consumers, and tips on how to keep the sales process going.]]> http://www.mediasalestoday.com/archives/2814/feed 0 http://www.mediasalestoday.com/archives/2739 http://www.mediasalestoday.com/archives/2739#comments Tue, 04 May 2010 16:47:57 +0000 Michelle OBrien http://www.mediasalestoday.com/?p=2739 AdMall announced today the availability of the Media Sales Mobile app, designed specifically for media advertising sales professionals. Media Sales Mobile features advertising opportunities, local prospect lists and nearby demographics, consultative sales tips and conversation starters. ]]> http://www.mediasalestoday.com/archives/2739/feed 0