Media Sales Today

Funny or frustrating? Brian Easter writes in iMedia Connection about five client types that he says can be funny and frustrating. He’s coming at this from the ad agency side, but every business has certain client types that pop up over and over. Chances are you run into some of these same types, especially when you’re trying to develop creative ads after the sale.

I recently came across a great article by sales blogger Art Sobczak in which he writes about his “unbreakable” rules of sales.