Media Sales Today

Ready for a brutal breakdown of a flawed cold call script? Geoffrey James, blogger at The Sales Machine, points out the faults in a sales call script submitted by one of his readers.

A recent study on cold calls uncovered some pretty interesting data. Dr. James Oldroyd, from the Kellogg School of Management, studied cold calling activity of sales professionals from about 50 companies.

First impressions are important, especially when you are dealing with a potential client. It can be difficult to feel confident in making a good impression when cold calling due to the impersonal feel of a phone call, not to mention the basic discomfort one usually feels when making a cold call.

Cold calling has always been viewed as a necessary part of sales. During a time when closing a sale is especially difficult, cold calls are even more vital to the profession.

Did know that “92% of b-to-b buyers are open to cold calls if the sales person’s pitch is relevant?” That’s the word from Marketing Sherpa, which I came across on a recent guest blog post by sales expert Brian Carroll.

Ideally, all prospects would approach your business, already aware of your offerings and ready to sign a contract.

Cold calling has always been viewed as a necessary part of sales. During a time when closing a sale is especially difficult, cold calls are even more vital to the profession.