Media Sales Today

Keep in touch with clients in a manner that doesn’t come across as intrusive AND provide them with valuable information: Send them e-newsletters!

Here’s an interesting thought: “You aren’t presenting. You’re interviewing.” That’s the title of a recent article by blogger S. Anthony Iannarino, which caught my attention for its unique notion of presenting.

There is no magic number of times you should attempt to reach out to an unresponsive prospect before removing him or her from the pipeline.

Ready for more sales methods that should be thrown out the window? Dan Waldschmidt is back with the second part of his series, “Terrible Sales Ideas We’re Addicted To.”

It’s quiz time! Test your email savvy with a little quiz by sales pro Geoffrey James. In his article appearing on BNET.com, he presents a scenario in which a prospect has not responded to a bid for a project.

  You’re attempting to connect with a prospect with whom things had been going well. But despite your best efforts, your calls aren’t being returned. When is it time to just walk away? That can be a tough question to answer, especially when the prospect had been responsive to your early communications. On his blog, [...]

It’s the New Year, traditionally a time to kick old habits. Why not start with your e-mail practices?