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	<title>Media Sales Today &#187; community newspaper</title>
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		<title>Integrated Campaigns Are the Way to Reach Boomers</title>
		<link>http://www.mediasalestoday.com/archives/1353</link>
		<comments>http://www.mediasalestoday.com/archives/1353#comments</comments>
		<pubDate>Wed, 05 Aug 2009 08:00:24 +0000</pubDate>
		<dc:creator>Michelle OBrien</dc:creator>
				<category><![CDATA[+Newspapers]]></category>
		<category><![CDATA[+Online]]></category>
		<category><![CDATA[+Radio]]></category>
		<category><![CDATA[+Spot_TV]]></category>
		<category><![CDATA[Media-Positive]]></category>
		<category><![CDATA[baby boomers]]></category>
		<category><![CDATA[community newspaper]]></category>
		<category><![CDATA[demographics]]></category>
		<category><![CDATA[newspaper]]></category>
		<category><![CDATA[online advertising]]></category>
		<category><![CDATA[Television]]></category>

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		<description><![CDATA[<br/>There's been a lot of talk lately about advertisers shifting money from traditional media to online and interactive advertising. While these newer medias are experiencing huge growth, advertisers need to balance new and old when trying to reach the Baby Boomer demographic.]]></description>
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